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Milestone Boosts Website Conversions by 53% with Progressive Web Apps (PWA)
Milestone new Progressive Web App platform increases Black Friday bookings for leading resort
"PWA technology can be used on consumer-facing sites to create a richer, more interactive experience and boost conversion,"
"Deploying PWA technology on our website was incredibly successful,"
PWA technology provides many benefits to hotels, banks and retailers who are looking to take their websites to higher levels of performance:
· Peace of mind through security
Because PWA requires HTTPs, consumers have a safe experience and are more likely to interact with your website.
· A faster site performance
Through a combination of a lightweight framework as well as the "cache to device" capabilities of PWA, consumers have a fast app-like experience.
· A richer mobile experience
PWA is ideal as a technology back-end for a true "mobile first" experience that blends the speed and notifications of PWA with the rich user experience of a mobile-first design. The app-like environment boosts conversions user engagement.
· Easy to discover
Because PWA is an add-on to your existing site, it means your app-like experience is easy to discover and easily downloadable without the complexities of an app store, boosting user adoption.
· Connectivity independence
PWA's caching capabilities mean that users can access your website even when they are offline or when connectivity is poor.
· Higher engagement through notifications
PWA's notification framework means businesses can engage with consumers in a more active manner, creating a more enticing, more satisfying experience for consumers.
As part of Milestone's QA process, the PWA framework was tested using the open source Lighthouse Developer tool to ensure that Milestone's implementation was done properly and provided the user experience desired.
"Deploying PWA properly is not as simple as it seems," said Mr. Krishnamurthy, "during the development and initial testing process we did a lot of testing with the Lighthouse tool to ensure we were getting it right," continued Mr. Krishnamurthy.
"We encourage anyone who has deployed a PWA website to test their site using the Lighthouse tool," said Mr. Krishnamurthy, "many PWA sites are not as functional as they should be and the PWA implementations are often lacking." continued Mr. Krishnamurthy.
Milestone is also planning to combine the use of PWA with its recently announced "Mobile-First"
To read the full press release: https://blog.milestoneinternet.com/
For the past 19 years Milestone has been at the forefront of powering websites for the hospitality and retail industries. Milestone's suite of digital marketing products powers the digital presence of over 2,000 customers, while Milestone's website design services and organic and paid marketing services are driving traffic to thousands of properties all around the world. For more information about Milestone and our products and services, visit us at http://www.milestoneinternet.com