Lavish Hotels and Resorts to create the worlds' most exclusive hotels and resorts marketing portfolio

LONDON - Dec. 2, 2017 - PRLog -- Lavish Hotels and Resorts, a newly launched luxury global marketing consortium that already boasts 84 ultra-high-end experience hotels, is steadfast towards setting new excellence standards in the industry by creating an exclusive list of outstanding hotels & resorts that offer unique experiences to avid, discerning travellers.

Initially created to focus on premium travel experiences in the US, Lavish Hotels and Resorts is changing its strategy in 2018, shifting gears in the direction of a global perspective that encompasses over 36 countries to date. As a result, the consortium plans to include amidst its present hotels and resorts, a limited number of 10 hotels & resorts per country, taking into consideration only the finest, most exclusive and unique properties.

In order to be accepted in the Lavish Hotels and Resorts portfolio, industry players will have to demonstrate and continuously prove that they are not only abiding to the highest standards, but that they are also challenging travellers with new and extraordinary experiences, surpassing all expectations. In exchange, the hotels will leverage all the influence and broad reach that the consortium has due to its strong partnerships with some of the world's largest tourism boards and travel corporations, as well as its vast online expertise.

In addition, with a comprehensive consumer database of more than 1.8 million travellers all over the world, the consortium aims to empower hotels in its portfolio to access new target markets in the US, Middle East and Asia. Lavish Hotels and Resorts promises to offer strong leads and increase conversion power direct on hotel websites, ultimately driving traffic and awareness in the most efficient way. One of the consortiums' biggest advantages and its definitive edge is its strong digital presence, alongside creative on-going advertising activities that also include some of the worlds' top social media influencers.

"Our plan is to create an exclusive club for the best hotels and resorts that go above and beyond to mesmerise their travellers and enchant them with novel destinations and unique experiences. We're going to do that in a number of ways. First, by allowing only the best to take part. Secondly, by making use of prestigious partnerships and all our online and PR influence to access new markets and create successful matches between guests and establishments. Together we can set the industry bar higher and higher, for all to benefit".

Lavish Hotels and Resorts' strategy is different from that of any other competitor currently on the market, both in respect of its business model and in respect of its membership. All accepted hotels and resorts will only have to pay a small fixed annual fee and no commission when it comes to bookings. What's more, Lavish Hotels and Resorts's policy is strictly focused on sending all interested customers straight to the hotel or resort's site for direct bookings only.

Amongst the properties currently present in the Lavish Hotels and Resorts portfolio one can find stunning island resorts like Laucala Island Resort in Fiji, owned by Red Bull Owner Dietrich Mateschitz and the Amangiri in Utah which is a unique dessert hideaway, just to name a few.