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What Does it Take to Be a Known Expert and Thrive in the Digital Age?
Easy step-by-step framework outlined in Personal Branding in the Digital Age book
By: nucleus of change
A decade ago, author of the book, 'Personal Branding in the Digital Age: How to Become a Known Expert, Thrive and Make a Difference in a Connected World, Francine Beleyi, became obsessed with these questions as she left her corporate job to start her consultancy:
•Why are some people constantly given lucrative opportunities and are out there crushing it when other more qualified people are struggling?
•How to identify and package the unique value you can offer to others when you have too many interests?
•How do you build credibility as an expert in your chosen speciality and attract lucrative opportunities rather than chase them?
As a business owner, coach, trainer, consultant, and having conversations with leading experts in the new economy, Francine found common patterns distilled in an easy and clear framework, YEANICCTM, with seven pillars anyone can use to lead in their chosen field and get highly paid.
Each of the pillars is illustrated by real-life stories, case studies, expert tips, thought-provoking exercises and action steps you can implement right now.
If you've ever wanted a simple roadmap to build an influential personal brand and live a more rewarding life, this book is for you. Best of all, you are not left alone. A link to free resources, training and support is included in the book.
Francine argues that personal branding starts with credibility. Why should anyone hear from you? You got to be able to articulate a compelling proposition to attract your desired audience. And this starts with knowing yourself, the pillar #1 of the YEANICCTM framework. Being clear about what we stand for is not only desirable but crucial to avoid wasting time with projects that we eventually resent when we are not clear about our values and what we stand for.
In the digital age, any professional should take control of their success and stay relevant in their marketplace by learning how to market themselves while adding value to others. If you've ever wanted a simple roadmap to build an influential personal brand and live a more rewarding life, this book is for you. Best of all, you are not left alone. A link to free resources, training and support is included in the book as well as extra-bonuses for a limited time.
The book is available to purchase as eBook, paperback and audiobook on Amazon and at www.personalbrandinginthedigitalage.com
Praise for the book
"The book makes an invaluable contribution to helping us all lead more rewarding lives, beyond the unsustainable obsession with making more and more money. The book should be widely read -- and used, together with the online resources that are associated with it." Dr Bruce Lloyd, Emeritus Professor of Strategy, London South Bank University
"Francine's seven pillars for building a personal brand, especially in the digital age, is a vital must-read. The digital age can make both a positive and negative impact on our personal brands very quickly, and Francine's approach lays out a useful way to manage your brand effectively with high impact case studies for reference." Russ Shaw, Founder of Tech London Advocates
Page Updated Last on: Nov 30, 2017