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"It's Just Not Your Business" - Appliance & Lighting Manufacturers to Personal Care Majors
In India, there is clearly a trend of major appliance and lighting manufacturers entering the personal grooming space, with Havells and Syska being the latest one.
By: Havells & Syska
By Anita Patil, Assistant Manager at Bonafide Research
As per Ministry of Statistics and Programme Implementation - Government of India, 34.8% of total population was in the age group of 15-34 years in the year 2011. According to various estimates, it is expected that the average age of an Indian will be 29 years by 2020, as compared to 37 years for China and 48 years for Japan. With growing young population in India and rising disposable income, the focus on outer appearance have augmented a lot in the corporate as well as personal lives. Indian youth, both of urban and rural areas, are now conscious about how they look & feel - a development which has helped to boost the demand for personal care appliance in the last two to three years. Moreover, rising prices for saloon services across the country have made the shift faster as Indian youths prefer self-grooming to save on money.
According to recently published report of Bonafide Research 'India Personal Care Appliances Market Outlook, 2021' (http://bonafideresearch.com/
HAVELLS - THE LASTEST NEW ENTRANT
Early this year, electrical equipments manufacturer Havells India Limited entered into personal grooming category with the launch of products like beard trimmers, electric shavers, hair straightener, grooming kit that includes precision nose & ear hair trimmer, dryers and bikini trimmers among others. The company has also launched baby hair clippers and eyes baby care sector next. All of these products will be imported from countries like Hong Kong, China, Indonesia, etc. and will come in the price range of Rs. 1,000 to Rs. 7,200. The products are now available across different multi-brand retail stores, pharmaceuticals and cosmetics shops, along with 400 exclusive 'Havells Galaxy' (http://bonafideresearch.com/
Syska, which is popular for its LED lighting products, also entered the personal grooming category earlier this year. The company launched 30 beauty and grooming products for both men and women that includes shavers, trimmers, clippers, hair straightener, dryers (http://bonafideresearch.com/
Report:India Personal Care Appliances Market Outlook, 2021 (http://bonafideresearch.com/
Base Year: 2015
Estimated Year: 2016
Forecast Year: 2021
Pages: 100, Figures: 31, Tables: 20
Bonafide Research & Marketing Pvt. Ltd.
Steven Thomas – Sales & Marketing Manager