Organic SEO or Paid SEO? Here's What Etoile Info Solutions Has to Say About This!

PHOENIX - Nov. 15, 2017 - PRLog -- In order to come up in Google search results, companies can either opt for organic search or paid search. While the first one revolves around the concept of search engine optimization (SEO), the latter one refers to search engine marketing (SEM). Organizations are always in a dilemma about which option will work best for their site. The Director of Etoile Info Solutions, an esteemed Website Designing Company in Phoenix, explains both the strategies and gives advice on which one to choose.

He says, "Organic search refers to the results that appear on a search engine just below the ads. Google indexes these links, based on several parameters, such as quality of content, page loading speed, and others. In fact, Google's criterion for search engine rankings is quite stringent. By availing expert SEO services in Phoenix, a site can appear at the top of the search results and qualify for having the highest quality content. Those sites that appear on the first page of Google are said to receive 90% of the entire search traffic. However, reaching to the first page is something that cannot be done overnight. It takes a lot of time and patience to reach that level and be able to generate real traffic."

He continues, "However, if one is on the lookout of quick results, then paid search will prove to be more beneficial. This process involves the use of paid advertising techniques to make the site appear at the top of the search results page. These links have a little box lying adjacent to them, which says, 'ad,' and are placed just above the organic links. Considering the stiff competition prevailing in the market, companies often resort to paid advertising so that they can grab the first spot on the search engine results. Again, it is not as easy as it sounds. One needs to consider bidding strategies and continuously review the rankings. If done correctly, the company can attract massive traffic and enjoy high conversion rates."

He continues, "Coming to which option is better for your site will entirely depend upon the goals of your business. SEO takes about four to six months to start generating results. On the other hand, SEM gives instant results. Having said that, SEO definitely proves to be beneficial in the long run, and is also capable of standing the test of time. Those wanting to avail SEO services in Arizona may get in touch with us and we would be happy to help them earn the top spot in Google's search results page."

Website - http://www.etoileinfosolutions.com/