To Marketers: Don't Be an Amateur: Online Survey Reports Suck!

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Strategic Planning
Market Research
Online Surveys


Basel City - Basel - Switzerland


BASEL CITY, Switzerland - Nov. 15, 2017 - PRLog -- Mirio de Rosa, Marketing Director of MarketingStat said "Let's face it, the standard reports of online survey vendors like SurveyMonkey, Zoho Survey, SurveyGizmo, etc. are too superficial; they simply aren't adequate for drilling into the data and discovering hidden marketing insights. On the other hand, professional marketing research agencies charge prices not everyone can afford. MarketingStat has found a space between these two extremes where we can democratize the use of market research – offering a professional survey reporting service at a price even students can afford."

Called Insight Discovery Report©, the new service from MarketingStat is packed with features that will satisfy all analytical tastes. Clients upload raw survey data to MarketingStat and within hours they receive a complete and professional analysis of their survey data. For instance, a 10-question survey such as those offered free of charge by most online survey vendors may produce well over 100 cross tables plus sample size analysis, box plots, different forms of cluster analysis, segmentation tree, perceptual map, and much more. A complete description of the report can be found at

"We must draw a line" adds Mr. de Rosa "between professional and amateurish marketers. I can't believe today there are still marketers making important decisions based on ridiculous survey reports. MarketingStat's Insight Discovery Report© is the tool to draw that line." This is a strong promise.

Will MarketingStat succeed in democratizing market research and helping marketers work more professionally? Well, let's hope so – we  could all benefit from more professional marketers. Let's follow MarketingStat.

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Mirio de Rosa, Marketing Director
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