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Chalet Desserts Adds New Vice President of Sales and Marketing
By: Chalet Desserts, Inc.
Frank's diverse background has allowed him the privilege of partnering with a number of large and well respected food retail, c-store, restaurant and hospitality chains. He has successfully created and launched new products, developed value-adding customer programs and promotions, and led and supported national and international sales teams.
Most recently, Frank was a partner with the firm Hatts LLC. Hatts provides customized solutions to select food and beverage manufacturers seeking expertise in sales, marketing, product development, brand development, and strategic planning. While there, Frank developed new business for clients at a number of nationally recognized retail and foodservice chains.
In addition to his business development accomplishments, Frank authored go-to-market strategic plans, provided transitional sales leadership, guided the creation and implementation of customer contact software, developed pricing programs, created marketing collaterals and POS merchandising tools, and attended board-level corporate meetings for his clients. New products Frank has helped develop and launch include the recently introduced line of Tapatio brand sour cream dips.
Prior to joining Hatts, Frank served as the General Manager of the Foodservice Division for Big Train, a leading manufacturer of gourmet beverage mixes and concentrates for both the foodservice and retail industries. Big Train conducted business in more than 50 countries worldwide. He and his team were responsible for reversing several years of declining sales prior to his coming on board, while successfully expanding his division's national sales footprint to new foodservice and cash & carry segments.
Other leadership roles Frank has held include: Vice President of Sales, and eventually CEO, at Montana Legend; Vice President of Sales at Cambro Manufacturing;
Frank holds a bachelors degree from Elmhurst College, and an MBA from University of La Verne.
Chalet Desserts (http://www.chaletdesserts.com) produces high quality bakery and confectionery products for Ice Cream Manufacturers, In-Store Bakeries and Club Stores throughout the United States, the European Union and Asia. It is known for being fast to market with new and innovative products responding to customer needs. Chalet Desserts is the leading manufacturer of Cake Pops, cupcakes, sheet cakes, finished layer cakes, muffins, carrot cakes, cheesecakes, biscotti, tiramisu, choc barks, peanut brittle and small baked inclusions such as cookie dough, cheesecake and brownies for ice cream manufacturers.