GET's Dain Schult, Announces Results of Research Project on GN3 and Talk to Me by RADIOACTIVITY
GET CEO, Dain Schult, stated, "Radioactivity was utilized to oversee the research done on both GN3 which will constitute GET's news services as well as its "Talk To Me" programming. While it would be easy enough to say that the results were all predictable considering where the country is these days, more divided than united, some of the results were still surprising nevertheless.
"Radioactivity has a long history of focus group and one-on-one research projects, so it seemed only natural to utilize their services in that area to get more detailed about the direction both services need to be.
"Overall the news and talk show landscape has changed drastically with newspapers and other forms of print material that cover news and views taking the biggest hit. This breaks down right along demographic lines with Baby Boomers still more amenable to picking up a paper to get their news, albeit a day late or more these days, versus Gen X'ers, Millennials and Gen Y'ers being more demanding to immediately getting their news and views online either in social media directly or even indirectly with news and opinion services.
"Newspapers, regardless of what spin they take on the news or even how liberal they may come across, are the big losers because their "fan base" is shrinking even faster than the cable operator's audience because of the move to "cut the cable" and go in other directions to different sources.
"Yes, older respondents were raised in the pre-Internet days and can savor a newspaper unlike younger respondents who can't sit still that long and whose attention spans are noticeably shorter. But the days of dominance in audience, reach and ad dollars for print are over for good.
"This is good news for radio in general – both Terrestrial and Internet – and what GET proposes to offer specifically. Local television tends to still score well too. The big winner is social media, in terms of number of end-users, but this changes when you quiz respondents on credibility. Then you're back to people believing that print media and network television news is somehow more credible, even if they won't use those services.
"You have to add in the perception of "fake news" and then it starts breaking down further when the respondent is left or right leaning politically. Unfortunately, everything has become more politicized with somebody, every second or so it seems, looking for their 15 minutes of fame on social media on one service or another which is then immediately attacked by other people seeking the same thing.
GET's proposed GN3 (Get Net News Now) plays right into where things stand right now by offering no-spin newscasts with a "just the fact" approach. Others can interject whatever they personally want into their newscasts, but GET won't.
"GET still envisions "Talk To Me" as featuring both rational and irrational news and opinion talk shows. Since they won't be billed as "news" but rather "opinion" to allow for the discord and dissent regarding the political process in this country.
"Another area now being explored is how certainly promotional ideas from Influentia can also be engaged into this arena. This includes various outwards of release of aggression in different, safe and legal ways. Some of these can be conducted directly by GET stations while others may require outside vendors to provide the facilities and activities that will tie into the station promotions.
"Radioactivity's help with this research moves everything along faster, further and hastens GET's movement into full operations and public trading."
For more information about RADIOACTIVITY's research methodology you can contact Dain Schult, GET's Chief Executive Officer.
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This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and section 21B of the Securities and Exchange Act of 1934, as amended. Readers are cautioned not place undue reliance on these forward-looking statements, which are only predictions and only speak as of the date hereof. Forward-looking statements usually contain the words "estimate," "anticipate,"
These risks and uncertainties could cause the Company's actual results, once it's fully operational and trading, to differ materially than those indicated in the forward-looking statements.
Management regularly provides news and additional information believed to be true and accurate at the time of dissemination but has no requirement to modify, comment or change in the future should circumstances change or information prove to be inaccurate for any reason. This is not a solicitation for funding or investment in the Company. Additionally, GET makes every effort to comply with all applicable laws.
http://www.getglobalentertainmenttechnology.com (Link to GET's corporate website)
http://www.dainschult.com (Link to more information about Dain L. Schult)
Global Entertainment Technology, Inc.
Dain Schult, CEO