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Dallas Luxury Real Estate Veterans Launch Technology-Based Residential Brokerage, Native Realty
By: Native International Realty
After experiencing frustrations as brokers and listening to the complaints and recommendations of consumers, Ellis and Taylor set out to create a brokerage concept that meets the ever-changing needs of their clients as well as those of talented agents and leverages the opportunities that exist in the modern era of residential real estate. The final product resulting from countless hours of brainstorming, strategizing and research is a unique proprietary technology platform that integrates NATIVE'S highly successful team of Agent-Advisors and stands on the forefront of the real estate revolution.
"Because technology has transformed the way consumers research, buy and sell their homes, residential real estate finds itself in a brave new world of technological accessibility. However, with this accessibility comes the overwhelming burden of sifting through all the readily available information, while cherry picking assistance from lackluster digital tools and un-savvy agents," said NATIVE Founder, Josh Ellis. "So in response to an industry in desperate need of positive change, we built an intelligently designed mobile-first, end-to-end real estate platform that realizes the transformative power of technology, without sacrificing intimate, individually focused client service from our team of the top agent advisors in the business."
Alongside the proprietary technology tools, NATIVE's experienced and knowledgeable Agent-Advisors are adept at listening, understanding and anticipating the needs of the client, to serve as trusted and informed partners through the entire home buying and selling process. The current team is actively and selectively recruiting seasoned and talented real estate professionals who recognize the need for innovation in the industry, but also understand the importance of creating a trusting relationship with each client to provide the highest level of customer service and a more valuable overall experience. Because of NATIVE's commitment to efficiency in the home buying and selling process, the company's agent-advisors will able to serve existing clients, in addition to committing quality time to growing their business. Company leaders also are dedicated to matching their team of quality, successful agents with the best, most customized marketing support in the industry.
Co-Founder Gene Taylor noted, "For years Josh and I have discussed the need for a new model in residential real estate. Our industry is notoriously late to adopt new technologies, and despite the inevitable tipping point, so many brokerages are just waiting for the change instead of being proactive about making change themselves. We are attracting those highly successful agents who are tired of waiting." He adds, "Providing our agent advisors with the best technology and an unapparelled marketing strategy will allow them more time to grow their business and focus on turning every one-time customer into a customer for life."
NATIVE's advanced, proprietary technology is the first to offer consumers a simple, efficient and empowering experience, which fulfills all their real estate needs in a single location. In the form of a mobile digital software app and website, data and value-added services streamline and improve the home buying and selling process. Key features of the app include:
Simple, Intuitive Interface: NATIVE starts with what you'd expect—a GPS pinpointed map, along with the ability to toggle between map view and a full scrollable listing of properties in any given dynamic viewing area. What's more, users will be able to quickly identify, find and explore clusters of listings in a given neighborhood or multi-unit building through NATIVE's roll-up feature that groups clusters of listings and quickens the search process.
Comprehensive MLS Data: NATIVE users will enjoy the advantage of knowing up-to-the-moment comprehensive information on available properties on MLS, along with an intuitive and organized display for property overview or more detailed exploration of the features of a particular listing.
3D, Virtual Reality and Dollhouse Views: The NATIVE app incorporates the latest home viewing technology. Matterport is a 3D technology that transports a full and virtual reality home tour to your mobile device. This innovative and time-saving technology will help shorten the search and selling process. Buyers will effectively be able to tour multiple NATIVE listings in one sitting, and homes can be previewed and toured virtually, allowing for less disruption to sellers. Finally, NATIVE home listings can be previewed in a dollhouse view that allows users to rotate and zoom through the interior layout and configuration of an entire home in seconds.
Make An Offer Now and Connect: NATIVE users have the ability to put in an immediate offer on a home through the NATIVE app. Items like offer letters, pre-approval papers and details of the offer can all be handled through the app for immediate submission of an offer. NATIVE app users also can connect directly to a local NATIVE Agent-Advisor to work through offer details or for more personalized assistance.
Concierge: NATIVE is partnering with vetted and local service providers for special offers exclusively for NATIVE account holders (free), whether they are buying or selling a home. Housecleaning services, interior design and staging, landscaping, home repairs and maintenance, moving services and pest control are some of the service categories that will be offered.