AI Personal Shopper That Actually Gives Style Advice Debuts Strong
Online retail continues to see high bounce rates and low conversions, which is likely due to consumers being savvier than ever in finding the best deals and right products so easily. Bigcommerce 2017 Ecommerce Trends reports posits that unless you're a big brand retailer (opposed to marketplaces and independent retailers), your customer is more likely to both research brands before making a purchase as well as visit a variety of retailers. This means shoppers often leave a store to search other stores for competitive deals, which means retailers are losing their traffic and their marketing dollars. The personal shopper helps capitalize on both assets by driving meaningful user engagement towards a store's inventory by delivering an on the fly, personalized experience.
"It can pick up on patterns of what they're looking at and just show them all the best products for them right there. They don't even have to leave the homepage to have an entire inventory curated for them," stated Eman Igbinosa, CEO and cofounder of Fadstir. "This is the type of experience that gives a customer confidence to purchase on the spot and not feel like they need to shop around all over."
"The biggest thing for us is personalizing the experience for our customers so if they do leave, we at least know they left seeing a selection of items that had the best chance of converting them," said Johnny Travis, cofounder of Faze Apparel. "Having the personal shopper automatically do this for us while also adding a kind of cutting edge flair to our site does tremendous things for the bottom line and the brand."
The personal shopper is now live with eight online stores and will continue to be released on more stores soon. Fadstir cofounder Tenzin Chagzoetsang stated, "We already have a bunch of retailers in the pipeline to go live and with the strong early numbers staying consistent, hopefully you'll stumble upon us at your favorite shop soon!"
Fadstir's AI personal shopper can be found on www.fazeapparel.com, among other stores. For a full list of stores using the personal shopper as well as information on how to integrate the personal shopper with your store, visitwww.Fadstir.com.
Fadstir provides an ecommerce, customer conversion solution for online retailers in the form of an artificial intelligence personal shopper bot. It is a plug and play application that shoppers can use to discover products they're interested in through an AI powered chat that lives on retailers' sites. It tracks a customer's shopping behavior to know the highest conversion points to engage the customer, show the right products to recommend and even help the customer build an outfit.
Tenzin Chagzoetsang, Cofounder/CMO