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Patrick McFadden of Indispensable Marketing Will Rev Up VCU Business Students Marketing Knowledge
Patrick McFadden speaks to business students at Virginia Commonwealth University
Named a marketing advisor for small business owners by American Express OPEN, McFadden draws on his strategic, in the trenches, real-world years of practitionership to bring audiences of all kinds to the point where they can see marketing as a process. He writes and speaks about marketing strategically, the way context changes results, differentiation, strategy before tactics, and most of all, giving more than you take. He has written over 500 articles that have been published on sites such as Yahoo! Small Business, Business2Community, Medium, LinkedIn Pulse, Greater Richmond Small Business Development Center, Infusionsoft, American Express, Bank of America Small Business and more.
McFadden is Founder of Indispensable Marketing. He leads the firm from one audacious idea that marketing for a small business can make the phone ring, help owners become the obvious choice provider and build trust when practiced in a process fashion.
"Virginia Commonwealth University is a creative institution and I want to help students learn practical creative skills so they will be relevant and thrive in their careers," says Joseph Ruiz, Instructor at VCU School of Business. "As an agent of practicality, McFadden will no doubt highlight the importance of foundational marketing principles for the next generation of business leaders."
Virginia Commonwealth University School of Business is launching a new strategic plan, EPIC, to build on strengths, ensure continued innovation and impact, and boldly ignite a collaborative energy among students, faculty, staff, alumni and the business community.
In this era of increasing complexity, businesses and organizations will not move forward and thrive by clinging to traditional ways of approaching challenges. Leaders in every industry recognize this new reality and are seeking graduates who are both well-grounded in business fundamentals and able to provide fresh thinking and creative solutions in a rapidly changing landscape. Now is the time to capitalize on this opportunity.
Patrick is currently involved in a number of marketing projects with local business owners and organizations. His newsletter is known as one of the most educational and informative for small to midsize businesses in the world. Find more information about Patrick at http://indispensablemarketing.com/