The 5 Game-Changing Media Platforms You Need to Know About

SAN DIEGO - Oct. 18, 2017 - PRLog -- A recent survey from Nielsen showed that viewers are "Screaming for Streaming." Viewing habits are changing rapidly. In the last four years, traditional TV viewing has declined in ages 18-24 by 39%, in 25-34 by 26% and in the space of 5 years almost 40% of 18-24-year-olds' traditional TV viewing time has migrated to other activities or streaming.

Kathleen Cunningham, President at AMS, says, "We were the first, locally, to use streaming for our clients, beginning with Hulu, YouTube, and local media partner websites and learned the value and limitations of each. We continued to expand their reach by introducing the latest innovations in streaming into the mix; including in-app video ads, in-stream video ads and "Going Live" on various platforms."

Hulu was one of the first game changers available for local media buying. It had limited targeting and limited transparent reporting but provided premium programming at a very high CPM. Hulu just released Hulu Live, which allows viewers to watch their favorite live sports, breaking news, can't-miss events, and current shows.

Local media partner websites, such as fox5sandiego.com, are primarily news based and have no targeting capabilities but do generate strong click-through rates because of PC usage, but the CPC is comparatively high.

YouTube has proven to be a highly targeted platform and one in which top advertising agencies in San Diego continue to use with much success. Moreover, just announced YouTube Live is going to be a hot asset for those looking to break through traditional formats with this media giant.

The latest game changer is in-stream video ads. Network in-stream ads have more targeting options with premium video content and offer a flexible CPM and allow marketing media companies to reach an audience that is rapidly withdrawing from traditional TV.

Using app based in-stream video ads makes it possible to deliver a message through premium cross-device, on-demand, and connected-streaming for TV, Desktop, Tablet, and Mobile devices.  In-stream video ads are non-skippable, and viewers are exposed to the message in the queue for their selected programming. This "intrusive" messaging strategy, which is embedded in the content, is often preferred by the best advertising agencies.

Still, traditional TV is the single largest video consumption source and where a majority of marketer's focus remains.

Incorporated in 1991, San Diego ad agency, Advanced Marketing Strategies is proud to have provided twenty-five years of strategy based, results oriented marketing solutions that have increased traffic, sales, and profits for large consumer clients. Over the years, we have developed fully integrated traditional, digital and social media marketing for IKEA, Mossy Automotive, Soboba Casino, Quechan Casino Resort, Bekins A-1 Movers, McMillan Homes, Point Loma Credit Union, LPGA Kia Classic, and others. Learn more about AM Strategies by visiting http://www.am-strategies.com/