 Technicolor's Luis Martinez-Amago on How Video Strategies for North American Cable are Evolving in Era of OTT"For NSPs, the platform economics continually shift to favor OTT-like IP delivery methods instead of to traditional broadcasting"
By: Technicolor 
Luis Martinez-Amago - Technicolor "The way we all consume content is evolving rapidly. We expect a better, easier and more convenient access to content. Customers not only like to use the TV, but to also have access to their preferred content on many other devices, most notably the mobile phone. In addition, OTT streaming platforms are finding a place next to the traditional NSP's set-top box (STB) -- or in some cases replacing them -- creating a battle for the 'default' TV source," he says. In order to cope with these new trends, the NSPs are evolving their video ecosystem strategy. Some of the big players keep enhancing their in-house developed solutions, such as XFinity or Spectrum incorporating very advanced functionalities. Many others are abandoning customized or in-house developments to adopt off-the-shelf platforms with large supporting ecosystems around them -- such as Android TV, among others. This provides a quick and effective response to the competitive pressures. Meanwhile, other NSPs are joining the XFinity solution, including the hardware family that goes with it. Going forward, regardless of an NSP's video ecosystem platform there, are changes in the video services being delivered, as well as the ways in which those video services are delivered. "First, you have an upward trend in the sheer number of video services to deliver. This embodies itself in the need and desire to integrate Netflix, YouTube, and other OTT services with traditional MVPD service, in a unified, easy-to-navigate user experience. Second, you have an increasing trend towards IP delivery, regardless of video service type. NSPs are already embracing IP delivery to reach those non-TV screens, such as tablets and smartphones. OTT video services are already delivering over IP. For NSPs, the platform economics continually shift to favor OTT-like IP delivery methods instead of to traditional broadcasting," Directly alongside the topic of content delivery, the industry is witnessing an increasing trend toward the delivery of UHD video experiences, with the extra pixels of 4k and the better pixels of HDR, he explains. "Add all of these points together, and you have very significant shifts happening in the underlying hardware architecture of the STBs we are creating for our NSP customers," says Martinez-Amago. To listen to the entire podcast, visit: https://www.dropbox.com/ Journalists and analysts are free to pull quotes from this Q&A feature with attribution in media and market reports. For more details and context, contact: Lane Cooper 323 817 7547 lane.cooper@ Photo: https://www.prlog.org/ End
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