India Smartphone Market Outlook – Youth popularity and falling prices of devices driving the market

MUMBAI, India - Oct. 17, 2017 - PRLog -- Global market intelligence firm, Netscribes, Inc. released its latest report on the 'Smartphone Market in India 2017 (https://www.researchonindia.com/smartphone-market-in-india-2063.html)'. A Smartphone is a cellular phone with better, faster and enhanced operating abilities and performance which was earlier restricted to Personal Digital Assistant (PDA) and portable computers. Smartphones are rapidly replacing feature phones in India.

Netscribes' latest market research report titled Smartphone Market in India 2017 highlights the soaring adoption of smartphones in India. Favorable demographics and changing consumer behavior are providing a conducive environment for the growth of mobile devices including smartphones in India. With the increased economic growth, the corporate segments of various verticals are expanding and enhancing their operations further and more and more entrepreneurs are venturing out to create newer business opportunities within the country. Increasing trend of social network usage among the young Indian population for communication and sharing media contents is also driving the growth of the smartphone market in India. Celebrity endorsements from famous personalities along with huge sponsorship campaigns by brands such as Oppo and Gionee have helped improve perception of Chinese brands among Indian consumers which is aiding the growth of these brands in the Indian market.

While foreign companies have realized the opportunity in India for smartphone devices and have brought in a number of India specific devices, domestic handset companies are targeting to capture larger market in the country with budget smartphones. In Nov 2016, demonetization had affected the smartphone market at almost all levels including the customer demand and stock movement in the distribution channels across India. However, the premium smartphone segment saw some growth during the weeks following demonetization. New age consumers with improved disposable income and varied needs are quick to adopt smartphone, creating substantial opportunities for smartphone manufacturers in India.

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