Former Westlake Pro CMO Levels Playing Field for SMBs in the Audio/Video Space

BURBANK, Calif. - Oct. 12, 2017 - PRLog -- Peter Malick, former CMO of pro audio leader Westlake Pro, has launched Inbound Audio Video, a next-generation marketing firm serving small- and medium-sized businesses in the pro audio, video, musical instrument and software industries. Inbound Audio Video provides marketing strategy, content creation services and technical support to its business customers.

Under Malick's leadership, Westlake Pro grew by over 200%, evolving from a locally focused pro audio specialist to a recognized industry powerhouse. Malick's key initiatives at Westlake Pro included the development of the company's first ecommerce website, and the design, launch and execution of a highly effective inbound marketing and lead generation program.

With first-hand experience leading a pro audio company through a digital transformation, Malick understands what it takes for smaller industry players to win in this marketplace. He's thrilled to share that expertise with Inbound Audio Video clients.

"My passion, simply put, is to empower small- and medium-sized business to succeed in a world controlled by a few giants," says Malick. "The beautiful thing is, this is not a crazy goal. There is a business path that Amazon, B&H, and Guitar Center cannot compete against. Well, they can try, but they will lose."

Inbound Audio Video's mission is empower creators, manufacturers, retailers and software companies to succeed in this fast-changing marketplace. Learn more at https://inboundav.com.