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Breakfast Balti - research shows Brits enjoy spicing up their morning meal
The days of cereals and the traditional full English could be numbered as over a third of Brits (39%) confess to eating curry for breakfast, according to the findings of a new study by independent convenience retailer Nisa.
The research saw Brits tucking into a takeaway from the night before, and it seems as though we can't get enough with nearly two-thirds more (61%) saying that they would eat curry more often given a chance.
The study by independent convenience retailer Nisa, also reveals that a fifth (21%) of curry loving Brits have swapped turkey for tikka on Christmas Day with a further 33% considering spicing things up this Christmas rather than settling for the traditional festive feast.
And for many Brits, it would seem that anytime is curry o'clock with 41% willing to eat it any time of the day or night and over a quarter (28%) getting their curry fix more than once in a single day.
23% enjoy a curry once a fortnight, 21% can't go without the weekly curry fix and 11% opt for two times every week. A dedicated 2% of curry fanatics have their favourite Indian dish five times a week.
It's not just younger people who love their curries though, 21% of people over 65 have enjoyed leftover curry for breakfast!
Commenting on the findings, Alex Rimmer of Nisa said: "Our research confirms that many Brits seemingly can't get enough of their curries and for some people, it's now firmly on the breakfast menu. The variety and versatility mean that it's quite easy to have curry cuisine at any time of the day and it doesn't have to be leftovers. Breakfast dishes with a twist such as curried scrambled eggs or mild curry omelette are giving more traditional breakfast fayre a run for their money."
The study coincides with National Curry Week, which runs until 15 October. Nisa is offering Pataks curry sauce, mango chutney, naan breads and pappadums for £1 each, Tilda basmati and pilau rice for £1 and Heritage chicken fillets (370g) for £3.
Notes to editors:
* research carried out in September 2017 by independent consumer research specialists The Leadership Factor amongst a nationally representative sample of 1,000 UK adults.
Nisa Retail Limited: Nisa, a £1.6bn turnover business which supports independent retailers across the UK, represents almost 1,200 registered shareholders operating over 4,000 stores. It provides flexible support by enabling them to trade under their fascia, to join the ever-expanding Nisa symbol group or to choose the new alternative fascia, Loco.