News By Tag
News By Place
Is accessibility in your sight?
World Sight Day is a good time to audit your online documents for accessibility
By: My Virtual Marketing Manager
According to the research described by Dr. Norman Doidge in his book, The Brain that Changes Itself, those without sight can use hearing and touch to activate the visual part of the brain. Remarkably, the study also found that by the visual cortex was much more strongly activated for the blind subjects as for those who could see.
"Accessibility is a human rights issue," said Mr Allan. "Why shouldn't an unsighted person be able to access the same financial, technology and information services that others take for granted."
All Australian Government agencies are now required to ensure information and services are provided in a non-discriminatory accessible manner, under the Disability Discrimination Act 1992.
"When it comes to electronic material, an unsighted person can access information by using what is known as assistive technology such as a screen reader, text-to-voice technology, and braille devices," said Mr Allan.
"Best practice is to ensure that information and communication services are set up for that technology."
Danielle Spinks-Earl, is a communications and marketing consultant who believes many organisations don't understand how important accessibility is or how to achieve it.
"There is a large amount of information in the public domain that is not set up to be accessible for those who are using assistive technology,"
"For example, many people know that an alternative text field is for adding a description of an image, but often it is left blank in a website or document, or it says 'image'. For an unsighted person, this is like opening a family photo album and seeing page after page of blank squares and the word 'image'.
Danielle Spinks-Earl has sought the advice of Trevor Allan, in developing interactive PDFs for government and international clients. She can provide organisations with an audit of their online electronic material and a report card.
"Good design is inclusive. Every organisation—
More information about World Sight Day 17 is available here: http://worldsightday.org.au/