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First National Frozen Yogurt Consumer Survey Results
The International Frozen Yogurt Association discusses the results of the first National Frozen Yogurt Consumer survey.
Consumer Survey Findings
The survey included questions about loyalty, current consumption, future consumption, frozen yogurt attitudes and preferences and demographics. Most respondents (67%) strongly agreed with the statement, I enjoy eating frozen yogurt. Furthermore, 28% somewhat agreed with the same statement, with 5% that did not agree.
The survey also included questions about how much consumers liked the major frozen yogurt chains, what shop attributes were important, what might increase frozen yogurt shop visits, taste preferences, etc. The analyses looked at differences based on gender, age, region (geographic location) and frequency of froyo shop visits.
About the Respondents
The sample composition seems representative of US frozen yogurt consumers. It's estimated that women account for 70% of frozen yogurt revenues and that 42% of frozen yogurt consumers are 18-35 years old (the IFYA survey had 63% women, 46% 18 to 34 years old).
About 42% of IFYA's respondents have children under 18 in the household. Responses were received from every region in the US.
Accessing the Survey Results
The full results are also available for $150. To order the report or for more information, please contact us at email@example.com
A limited set of results is available for IFYA members in the members only Resources section of the IFYA website.
About the International Frozen Yogurt Association
The International Frozen Yogurt Association (IFYA) serves as an unbiased source of support and information for current and prospective frozen yogurt store operators. The Association sets and promotes standards to elevate the quality of frozen yogurt stores through the Swirl of Honor™ program. IFYA represents frozen yogurt shops, suppliers and consumers across the world. Visit the IFYA website, http://internationalfrozenyogurt.com/
International Frozen Yogurt Association