Kelly Kolar of Kolar Design To Speak on Re:thinking the End-to-End Retail Experience at Brandemonium
By: Kolar Design
Why is creating integrated end-to-end customer experiences vital in today's challenging marketplace?
"Having been deeply involved in the design community of Greater Cincinnati and Columbus for the last 26 years, I can't express how excited and proud I am of our Midwest region. We are a region to be reckoned with when it comes to innovation, creativity and design," says Kelly Kolar.
Not only is Kolar Design participating in Brandemonium, they also have an artistic installation in BLINK (http://www.blinkcincinnati.com), October 12-15 in downtown Cincinnati, expected to be one of the largest light, art and projection mapping events in the nation. Kolar's installation is a complimentary environment to the "Our Homecoming" Charlie Harper mural light projection by We Have Become Vikings, as well as the large-scale inflatable rabbits by Parer Studio at the corner of E. Court and Walnut Streets. Special thanks to the Haile Foundation and Cincinnati Parks Foundation for partnering on the effort, as well as Sediment Design and the Motz Group for making this installation possible.
In addition, Kolar Design's exhibit at NKU In:sight, a showcase of excellence in strategy and creative risk in regional design on NKU's campus, focuses on how Kolar engages with communities and clients. We invite the visitors to the gallery to express what they love about their community or neighborhood. The gallery is open until October 20th from 9:00am to 9:00pm, Monday through Friday, with over 25 local firms participating.
About Brandemonium - http://brandemonium.com Brandemonium will have two different event styles: a conference aspect which will include more than 80 keynotes, panels, mentor sessions and workshops, representing companies as well-known and diverse as Google, Target, Kroger, Southwest Airlines, Gorilla Glue and P&G; and a festival aspect which will give brands an opportunity to engage while "taking over" the city with brand activations including installations, performances, lounges and more.
"The entire concept is similar to a South by Southwest (SXSW) experience, bringing the essence of brands to life and engaging the public," festival organizer Bill Donabedian said. "If your work is touched by branding – everything from brand management to package design – Brandemonium is the place to be."
About Kolar Design – www.KolarDesign.net Founded in 1990 by Kelly Kolar, Kolar Design is an award-winning global strategic design firm passionate about finding new and better ways to connect people, places and brands – from neighborhoods focused on the residents' and businesses' experience to global workplaces that blend corporate and cultural identity, to mixed use retail environments that delight and inspire the end-to-end consumer experience. Their interdisciplinary team of curated brand strategists, marketers, designers and planners work from brand conception to construction in the creation of environments that connect brands with the people who matter most to them. With insight, innovation, design thinking and imagination, they transform spaces into places where people and brands connect. Key clients include: Procter & Gamble, Graydon, Cincinnati Children's Hospital, Mercy Health, AtriCure, University of Cincinnati, The Nationwide Arena District, The Ohio State University, Bridge Park in Dublin, Easton Town Center, and the Short North Arts District.
To learn more, please visit www.KolarDesign.net or call 513.241.4884.
Kelli Tarantino, President
Cincinnati Marketing Solutions