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Follow on Google News | NABCA Releases Control States Nine-Liter Spirits Sales for AugustControl State results for nine-liter beverage sales for August 2017
By: NABCA Control state spirits shelf dollars were up 6.6% during August while trending at 4.6% during the past twelve months. Alabama (3.2%), Iowa (6.7%), Idaho (9.8), Montgomery County Maryland (7.3), Maine (8.8%), Michigan (3.7%), Mississippi (8.6%), Montana (11.6%), North Carolina (8.3%), New Hampshire (7.2%), Oregon (7.8%), Pennsylvania (5.9%), Utah (38.5%), Virginia (6.8%), Vermont (8.8%), West Virginia (2.7%), and Wyoming (11.1%) reported growth rates exceeding their twelve month trends. Ohio (3.1%) grew shelf dollars at a rate below its twelve month trend. Shelf dollars in the control states are up 5.0% year-to-date compared to 5.6% last year. Price/Mix for August is 1.7%, slipping from July's 1.9%. August's Control State spirits growth rate was effected by the Control States' reporting calendars: - Utah, with 2.5% of Control States' spirits nine-liter case volumes and dollars, reported five weeks of sales this year versus four weeks of sales during August, 2016, artificially inflating sales and skewing Control States results. Utah had six more selling days during this year's August than during last year's. - Overall, August, 2017 had six more selling days, 1.1% more, than last year's August. - After equivalizing nine-liter spirits case sales with respect to selling-day variations, August's volumetric growth is 4.4%, and rolling-twelve- - August's equivalized Price/Mix is 1.7%. Irish Whiskey, with 1% share of the control states spirits market, was August's fastest growing category with 17.7% reported and a twelve month trend of 14.5%. Vodka, with 35% share, grew during the same periods at 3.8% and 1.7%, respectively. All categories grew at rates exceeding their twelve month trends--Brandy/ August's nine-liter wine case sales growth rate was 7.7%. Pennsylvania (reporting 7.9% nine-liter case growth for wines), New Hampshire (-2.9%), Utah (29.8%), Mississippi (9.4%), Montgomery County Maryland (5.4%), and Wyoming (11.7%) are the control states that are the sole wholesalers of wines and spirits within their geographical boundaries. Rolling-twelve month wine volume growth in these six control states was 3.2%, up from July's reported 2.7%. End
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