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Follow on Google News | Jargon is Holding Businesses Back from New Technology Investment, says EpicorGlobal enterprise software specialist calls for vendors to engage with customers in business language, instead of tech buzzwords
By: Epicor Software One-in-five business leaders admitted they had heard of, but were not familiar with, common technology terms such as big data (22%) and cloud software-as- While Gartner has placed 'applied AI and advanced machine learning' and 'intelligent things' among its technology trends for 2017, the Epicor research suggests users are even less comfortable with these terms than cloud and big data. Around one-in-three respondents, for example, admitted they are unfamiliar with the Internet of Things (29%), 3D printing (32%) and machine learning (34%) and many had never heard of these innovations at all. A prolific amount of jargon in the fast-changing technology world might account for the fact that so many business professionals are unfamiliar with the key innovations affecting their sector, as they happen, despite recognising the important role technology has to play in business. Although they find the jargon baffling, business professionals do recognise the importance of technology investments for driving the growth of their businesses. The same research found that 88% of fast-growing businesses consider IT investment to be a high priority, compared to just 41% of businesses experiencing weak growth. In addition, half (47%) agree that IT will help their organisations overcome future challenges in the market, work more efficiently (38%) and plan better (33%). "It appears that many businesses are convinced of the importance of technology investments— John Preiditsch, president at Six S Partners Inc. said, "The customers we work with on a day-to-day basis are more concerned with the business outcomes of the technology we sell, rather than the precise details of the technology itself. Businesses need to justify every investment in new technology, and talking in jargon or technical terms can put decision makers off and make that justification challenging when there is a disparity over language. During my last 30 years in the ERP market -- 10 years as an Epicor value-added ERP reseller partner -- I've found that talking the language of business and about the impact and payback of the investment, rather than the language of AI, IoT or technical terminology, is much more effective when it comes to helping our customers fully embrace and envision the use of the latest technologies." http://www.gartner.com/ End
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