MYRTLE BEACH, S.C.
- Sept. 19, 2017
-- In the first holiday survey released by Gift Card Central on September 10th shows that 86.7 percent of shoppers said that they would like to receive gift cards, making them the most requested gift item eleven years in a row. "Retailers' initial advancements and selective offerings have made it simpler for buyers to discover all that they require without considering striking the gift voucher rack," said Gift Card Central's National Account Director Cindy Shulman. "Along these lines, there is an entrancing separation between gift card suppliers and gift card recipients which makes this is a huge blessing for our company" stated Gift Card Central CEO Justin Baringer. "In any case, doubtlessly early and last minute shoppers will purchase gift cards at an alarming rate this season, " continued Baringer. According to the survey, shoppers plan to spend an average of $65.33 per card. Adults 65+ who plan to buy at least one card will spend the most overall, spending an average of $204.67; this same age group will also spend the most per card ($75.88). Again this year, men plan to spend more than women on gift cards ($174.11 vs. $155.26 respectively)
. Of those who plan to buy at least one card, more than half (60.7%) understand the practicality of the cards and said they will buy gift cards because they allow the recipients to select their own gift. Nearly one-quarter of shoppers (23.9%) plan to buy online gift cards because they know they are easier and faster to buy than traditional gifts and 7.6 percent said gift cards are easier to mail and ship to out-of-town family and friends. View more on https://giftcardcentral.com
. With a plenitude of purchase options, online websites, retail establishments, restaurants are the top choices for the majority of holiday shoppers in 2017. As per the study, 37.8 percent of customers will treat their friends and family to dinner with gift cards, and 32.4 percent will get a gift card for a retail establishment. One of every five (20.1%) will pick a gift voucher for a restaurant, 18.2 percent will choose a gift card for clothing stores and 17.8 percent will pick some sort of entertainment gift card. About the Survey
The National Retail Spending Survey was designed to gauge consumer behavior and shopping trends related to up coming winter holiday season. The survey polled 41,942 consumers and was conducted for Gift Card Central by Premier Retail Solutions, July 1st-September 1st 2017. The consumer poll has a margin of error of plus or minus 1.5 percentage points.