Qualcomm Technologies' Irvind Ghai Describes How High-Quality "Always On" Wi-Fi is an Emerging Imperative for Service Providers Around the World
"NSPs can bypass a lot of headaches by offering their own solutions, using equipment that's prequalified in their network to improve the experience. It also creates an opportunity to establish an environment in which the NSPs can capture and retain valuable analytic data about usage trends that they would miss if Wi-Fi from a third-party solution is in their subscribers' homes."
People around the world, he says, have become accustomed to constantly consuming content and services on smart phones and tablets. This is creating demand for in-home Wi-Fi connectivity that is both pervasive and resilient.
"As a result, there is a utility-like expectation for Wi-Fi performance. Consumers want an 'always on' WI-FI networking experience throughout the entire home – not just a portion of the home," says Ghai.
The demand is manifesting itself in a variety of ways. Ghai notes that a growing percentage of inbound help-desk and customer-service calls to NSPs are caused by issues related to Wi-Fi performance. And when NSPs are not able to address in-home wireless connectivity concerns, consumers have demonstrated no reluctance to look for solutions elsewhere -- often to the detriment of the service provider.
"Users can always go into the retail channel to buy products available from different OEM's. The thing is that the issue does not go away. Subscribers will still call the service provider when they have wireless performance challenges, which makes support burden worse," says Ghai.
By contrast, NSPs that implement a proactive approach to deploying in-home infrastructures for high-quality "always on" Wi-Fi service have an opportunity to generate revenue, reduce consumer frustrations – and possibly bring down customer churn.
"NSPs can bypass a lot of headaches by offering their own solutions, using equipment that's prequalified in their network to improve the experience,"
Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, is working with Technicolor, other players in the technology community and standards bodies to bring solutions to market that are designed to address these challenges and opportunities.
"Qualcomm Technologies is very closely engaged with the industry – including IEEE and other standards groups -- because we believe it is the best way to move the industry forward. We also work with OEM's like Technicolor to actually define additional value added solutions -- above and beyond the standards -- to improve the user experience so that NSPs are motivated and confident in pushing new differentiating technologies and services to their subscribers,"
To listen in on the entire interview with Irvind Ghai, visit:
Journalists and analysts are free to pull quotes from this Q&A feature with attribution in media and market reports. For more details and context, contact:
323 817 7547