Amazon's Plans for Price-Cutting at Whole Foods Leaves Manufacturers Scrambling for a Solution
By: AFS Technologies
The beauty of digital transformation in the consumer goods software space is that it expedites the use of data to drive decisions. Manufacturers with sophisticated Trade Promotion Management (TPM) software can easily plan, model and execute changes to their trade planning strategies. Those still operating on spreadsheets have long nights and early mornings ahead of them with a mountain of work to do.
"This kind of sudden disruption is something that we have planned for within our TPM Solution. Our solution has all the required guard rails in place to protect our clients in this dynamically shifting market," said Joel Cartwright, Product Management Director for AFS Technologies. "When over 50% of all goods in a shopping cart have been touched by AFS software, there is a reason why our clients demand high performance from our food and beverage software solutions."
"Your margin is my opportunity,"
Another critical tool enabling manufacturers to adjust rapidly and effectively to these sudden market changes is Retail Execution, which provides a mobile sales force the right tools to capture market intelligence while maximizing their sales potential. Equipped with such tools, manufacturers can quickly respond and optimize the execution of their "perfect store" strategy—an additional way to effectively handle these price wars.
About AFS Technologies
AFS Technologies (AFS) is a leading provider of software solutions purpose-built for consumer goods companies. AFS was recognized by Gartner in its 2017 Market Guide for Trade Promotion Management and Optimization. The AFS Retail Execution solution received "Best-in-Class"
To learn more about AFS, visit www.afsi.com.
Global Marketing, AFS Technologies