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Follow on Google News | How Co-Op Advertising Can Help Benefit Your Jewelry BusinessBy: GemFind Build Targeted Digital Marketing Campaigns One of the most powerful ways to use co-op advertising is to integrate it with inbound marketing practices, such as SEO and PPC. Each jewelry store needs to figure out unique needs for their businesses then find partners who can either pay for marketing campaigns or offer ways to lessen marketing costs. Cross-promotion techniques such as guest blogging is a common cost-cutting marketing strategy. Since almost 80% of adults shop online, according to a Pew Research study (http://www.pewinternet.org/ Raise Brand Awareness Many times, retailers don't have time to learn new marketing strategies to keep up with the times, which is why it helps to work with co-op advertising vendors who use modern technology. Sometimes, all it takes is adding a few state-of-the- Increase Engagement with Your Brand Another way that co-op advertising can build your brand is for partners to work together to share content through social media. Providing links to compelling tools that allow customers to search for and customize jewelry helps showcase a wide arrange of multiple brands. Partners can share unique information and images that help social media posts go viral. Conclusion Experimenting with co-op advertising can increase leads and conversions within your target market. GemFind's new Co-Op Advertising (http://www.gemfind.com/ End
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