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Integrated Campaigns Deliver a [Marketing] Super Bowl!
I've previously explained how Accelerating with Marketing AI (https://onlinesales.ai/
In the marketing world, the best results are achieved when all channels and sub-channels unify to achieve that ultimate marketing goal. Unfortunately, the marketing teams today represent a race track, where every channel is competing for the elusive 'Last-Click Attribution' finish line.
The 'race' has given rise to individual channel solutions which typically reflect the following behaviour:
A rigid vertical-agnostic one-size-fits-
Banking vertical, with larger lead times, is treated the same as E-Commerce (https://onlinesales.ai/
Different 'Measure of Success' for each channel
It is a nightmare for the marketing decision makers to consolidate reports across different attribution models and different success measure - 'Likes', 'Signups', 'Transactions', 'Orders', 'Sales', 'Revenue' across different channels.
No Cross-Channel synergies
The same end customer are bombarded by multiple channels without any capping, leading to brand fatigue and frustration. Further, there is no synchronization between channels for best selling products, seasonality trends and the conversion funnel behaviour.
Smaller institutions within the same marketing team -
The Me vs. You culture sets in, where each team tries to guard its space for spends, resources and targets.
What are Integrated Marketing Campaigns?
"Integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise;
Across the most successful marketing initiatives, the common theme that emerges is proof of a coordinated marketing effort towards a singular goal. The individual channel plays a part, making way for other channels to pitch in. Imagine you are launching a new E-Commerce brand where the display and social channels (https://onlinesales.ai/
The other factor that works in favour of successful marketing organisations is the smart analysis of the conversion funnel. These businesses move away from binary CPO (Cost per Order) / CPC (Cost per Click) considerations, and concentrate instead on full-funnel analytics including website bounce rates, CTR (Click Through Rates), CVR (Conversion Rates), session times, Add-to-Carts, and LTV, (https://onlinesales.ai/
The holistic approach allows sub-channels to deliver value and ROI (https://onlinesales.ai/
No real surprise then if some of the famous marketing setups reflect these measures incorporated by a super bowl team. AI-Driven Suggestion (https://onlinesales.ai/