2016 Email & SMS marketing report in China

SHANGHAI - April 11, 2017 - PRLog -- Every year, the Marketing company shares their performances which act as benchmark for industries and the usage of email and Sms in mainland China. Based on results from more than 11 billion mailings, the report provided email benchmark for industries such as retail, e-commerce, hospitality, education covering up to 14 different industries.

In 2016, retail, e-commerce and IT are the industries with the highest email sending volume. On average, email open and CTO (click-to-open) rate are 6.5% and 15.5% respectively across different industries. Meanwhile, we were witnessing a surge in email sending volume with industries such as manufacturing, airlines and cross-border e-commerce.

Going deeper to email performance rate by industry, financial service, online gaming and traditional industries gained the highest open rate, ranging from 9% to 11%. Online gaming, education and airlines have increased the most click rate going from 1% to 3%.

As for SMS marketing, financial service, airlines and retail are the industries with the highest sending volume. While the exhibition industry was aggressively catching up. Compared to 2015, there were even more companies combing email and SMS together for their marketing strategy – with an increase of 210% in channel integration.

Trends in 1-to-1 communication in China.

Firstly, brands will focus more on consumer behavior out of their own ecosystem, especially how people act on social media. Webpower offers 'SCRM +BI' solution. With Social CRM (SCRM) brands are able to follow their audiences across different social media platforms. These insights will be used to better aggregate, segregate data and communicate with consumers. By gathering all this information, companies are able to dig out deeper customer interest, predict the behavior of their prospect and clients and hence deliver more relevant content right on time.

Secondly, niche date become more important when it comes to email marketing. Such information include what time people open/click on an email, on which device and where. Webpower email platform enables users to track detailed consumer behavior, including device and real-time location.

Find the full report: http://webpowerasia.com/email-sms-marketing-report-2016/?utm_source=press&utm_medium=email&utm_campaign=report

About Webpower:

Webpower is a leading provider of marketing automation solution. The company was founded in the Netherlands in 1999 and entered the Chinese market in 2006. Up to now, Webpower has established 10 offices in Europe and Asia.

During the past decade, Webpower China has proudly served thousands of companies in over 14 industries. The company strives to help clients achieve personal communication with Chinese consumers. Email, SMS and mobile marketing are integrated in to create an intelligent and multichannel approach.

www.webpowerasia.com