WOMMA Announces 2017 WOMM Hall of Fame Inductees and WOMMY Awards Finalists

Honoring excellence in word of mouth, social media and influencer marketing
 
 
2017 WOMM Hall of Fame Inductees
2017 WOMM Hall of Fame Inductees
 
Spread the Word
Listed Under

Tags:
* Word Of Mouth Marketing
* Social Media
* Influencer Marketing

Industry:
* Marketing

Location:
* Chicago - Illinois - US

Subject:
* Events

CHICAGO - April 5, 2017 - PRLog -- The Word of Mouth Marketing Association (WOMMA) is proud to induct Jay Baer (author/speaker), John Bell (Travelers), Rod Brooks (PEMCO) and Sally Hogshead (author/speaker) into the Word of Mouth Marketing (WOMM) Hall of Fame.

The WOMM Hall of Fame celebrates the true spirit and power of word of mouth marketing and honors those who are leaders, pioneers, innovators, mentors and collaborators who have given considerable time, effort and energy to the industry.

"We are excited to honor Jay, John, Rod and Sally as the newest inductees to the WOMM Hall of Fame. Each has made a significant contribution to the word of mouth marketing industry.  They have helped shape our industry and continue to inspire future marketers, " says Harvey Morris, Executive Vice President of WOMMA.

These influential marketers will be honored in an induction ceremony during WOMMA's annual WOMMY Awards Program on April 26, 2017, at the 2017 WOMMA Summit in New York City.

ANNUAL INDUSTRY AWARDS CELEBRATING MARKETING EXCELLENCE

The WOMMY Awards celebrates the brands and agencies behind the year's most remarkable word of mouth marketing and social media campaigns. This year's finalists across nine categories, in alphabetical order, include:

Advocacy Award Finalists
The best employee, brand or customer advocacy marketing program to achieve a business outcome.

· Brand: Kagawa Prefecture
· Campaign: TRY! Noodle Cradle
· Agency/Partner: Dentsu, Inc.

· Brand: Lightseeker
· Campaign: Lightseekers' Fans Help Illuminate Its Kickstarter Campaign
· Agency/Partner: Rise Interactive

Cause Marketing Award Finalists
The best use of word of mouth to support and promote a cause or a proactive community service.

· Brand: Green Ribbon Project Committee
· Campaign: Second Life Toys
· Agency/Partner: Dentsu, Inc.

· Brand: U by Kotex® brand / Kimberly-Clark
· Campaign: Power to the Period
· Agency/Partner: Organic, Inc.

· Brand: Whirlpool
· Campaign: Care Counts
· Agency/Partner: DigitasLBi Chicago

Engagement Award Finalists
The best customer engagement program.

· Brand: The American Chemistry Council
· Campaign: Plastics Make It Possible
· Agency/Partner: Ogilvy

· Brand: Miller Lite
· Campaign: Summer Kickback
· Agency/Partner: DigitasLBi Chicago

· Brand: Toyota Prius
· Campaign: TASTE DRIVING
· Agency/Partner: Dentsu, Inc.

Influencer Award Finalists
The most effective, creative use of an influencer marketing program to achieve a business outcome.

· Brand: eos
· Campaign: eos Arrives in Mexico
· Agency/Partner: Another Company

· Brand: Sephora Collection
· Campaign: Beauty Uncomplicated
· Agency/Partner: Collectively

· Brand: UP TV
· Campaign: #GilmoreTheMerrier
· Agency/Partner: Everywhere Agency

Integration Award Finalists
The best integration of offline and online word of mouth marketing for identifying, targeting, engaging, amplifying, and/or tracking influencers across word of mouth and social media marketing.

· Brand: Royal Philips
· Campaign: EuroPride 2016 - Life is better when #youareyou
· Agency/Partner: Ogilvy & Mather Amsterdam

· Brand: Seven Daughters Wine
· Campaign: Making a Splash With Millennial Wine Drinkers
· Agency/Partner: Schafer Condon Carter

· Brand: Toyota Prius
· Campaign: TASTE DRIVING
· Agency/Partner: Dentsu, Inc.

Introduction Award Finalists
The best word of mouth communication program to introduce a new product or service.

· Brand: Goodroom
· Campaign: Break-Up Insurance
· Agency/Partner: Dentsu, Inc.

· Brand: Mitsubishi Motors North America, Inc.
· Campaign: Kids Talk Safety
· Agency/Partner: Omelet

· Brand: Singapore Tourism Board
· Campaign: Lyft of a Lifetime
· Agency/Partner: 1000heads

Momentum Award Finalists
The best word of mouth marketing program for an existing product or service.

· Brand: Eagle Brand
· Campaign: The Uncookie Exchange
· Agency/Partner: Marcus Thomas

· Brand: Old Navy
· Campaign: 50 Styles, 50 States
· Agency/Partner: Collectively

· Brand: Toyota Prius
· Campaign: TASTE DRIVING
· Agency/Partner: Dentsu, Inc.

Research Award Finalists
The most effective integration of research into word of mouth marketing and/or social media marketing strategy.

· Campaign: How WOM Conversations Explain the Trump Victory
· Agency/Partner: Engagement Labs

· Campaign: Social Media: Tip of an Iceberg that Does Not Predict What Lies Beneath
· Agency/Partner: Engagement Labs

Technology Implementation Award Finalists
The best implementation of technology in identifying, targeting, engaging, amplifying, and/or tracking influencers across online and offline word of mouth and social media marketing.

· Brand: Glico
· Campaign: GLICODE
· Agency/Partner: Dentsu, Inc.

· Brand: McDonald's
· Campaign: ESCUCHA®: A Hispanic Digital Brand Newsroom
· Agency/Partner: BODEN

· Brand: uno
· Campaign: uno SOCIAL BARBER
· Agency/Partner: Dentsu, Inc.

For more information about the WOMM Hall of Fame Induction and WOMMY Awards program on April 26, visit  http://www.wommasummit.com

Contact
Stephanie Bankhead
WOMMA, Director of Marketing
***@womma.org
End
Email:***@womma.org Email Verified
Tags:Word Of Mouth Marketing, Social Media, Influencer Marketing
Industry:Marketing
Location:Chicago - Illinois - United States
Subject:Events
Account Email Address Verified     Account Phone Number Verified     Disclaimer     Report Abuse
Word of Mouth Marketing Association News
Trending
Most Viewed
Daily News



Like PRLog?
9K2K1K
Click to Share