Cross-border ecommerce in China

Alibaba Group invited over 100 companies to visit Hangzhou, including the Dutch Consulate in China and RaboBank. The purpose of the delegation visit was to discover new opportunities in China's cross-border ecommerce business.
By: Webpower
 
SHANGHAI - March 30, 2017 - PRLog -- Alibaba has become a household name thanks to its ubiquitous online services. As a dominant ecommerce provider, Alibaba's portfolio includes platform solutions, finance and payment, digital marketing, logistics and more. Now, Alibaba is going beyond local market by enabling foreign brands to sell to Chinese consumers via Tmall Global (Alibaba's cross border platform for foreign brands in China).

Customers of Tmall Global demographics:

• Middle class
• Age of 24 to 32
• Annual income of above RMB 100,000 ($14,400)
• From first- or second-tier cities (Beijing, Shanghai, Guangzhou, Shenzhen, etc.)

During this event, Mr. Jack Ma, CEO and Founder of Alibaba Group, and The Prince of the Netherlands Constantijn van Oranje welcomed the Benelux delegation at Alibaba's headquarters in Hangzhou. Over the course of 2 days, experts from different industries provided insightful analysis of e-commerce in China.

Informative sessions

Experts from DigiDutch, platform that helps foreign companies sell in China, addressed topics on how to establish a business in China from A to Z: market entry strategies, choices of different online platforms, online communication strategies and so on. The speech aroused active discussions afterwards.

The majority of the delegation were from apparel and food & beverages industries. In China, it is forecasted that the market size for apparel will grow at a rate of 20 % through 2020, while electronics and appliances market will grow by 13 %. Additionally, China's total online and offline FMCG market is expected to reach $2 trillion by 2020.

In conclusion, the mission revealed ample opportunities and promising future of the local ecommerce market. Under the right guidance and support, more and more international brands would thrive in China!

Did you miss the event?

If you couldn't join this trip, don't worry, you didn't miss out entirely. The Dutch Consulate General in Shanghai published a guidebook of how to get your business in China up and flying!

This guidebook provides detailed out  regulations, online landscape, marketing strategies and more to prepare foreign brands for their 'China adventure'. Download the guidebook here (https://www.rvo.nl/sites/default/files/2017/03/Cross-Bord...).

Do you want to set up and improve your business in China?

Get started with DigiDutch (mailto:info@digidutch.cn)!


Media Contact
Teresa Marin, Webpower
***@webpowerchina.com
+86(0)2160730601
End
Source:Webpower
Email:***@webpowerchina.com
Tags:Cross Border, China, Ecommerce
Industry:Business
Location:Shanghai - Shanghai - China
Subject:Partnerships
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