Online Lingerie Retailer Clovia to Expand Offline Presence plans to launch 30 Exclusive Stores

NOIDA, India - March 16, 2017 - PRLog -- Online lingerie startup, Clovia that last year experimented with multi-brand outlets and small kiosks, now plans to expand its offline presence with exclusive stores. The Ivy Cap backed company plans to step up close to 30 stores this year. The offline channel contributes 15% to the sales of Clovia, and the company wants to increase it further. The Clovia exclusive stores will carry the full range of products from the lingerie retailer in contrast to kiosks that offered only a select range of products. The customers can walk-in these stores and buy products. The global footprint expansion is also in the future plans of the online lingerie brand. Fashionable lingerie is a fast growing segment of the Indian apparel market. Online lingerie firms have emerged in the Indian market in the last few years providing women choice. The online channel is quite strong in innerwear category with a fast distribution channel which this segment has been lacking in the past. Clovia has carved a strong brand position in a short span with bold designs and affordable pricing. The online lingerie retailer has a wide variety of designs for all price points. The impressive collection of innerwear across a variety of styles gives women the choice they always desired. There is also shapewear, nightwear, and activewear available for women in all size and age groups. The stylish and comfortable lingerie solutions of Clovia make women look great in all types of outfits. With 250 new styles, every week customers have something new every week. Omni-channel is the new strategy in the Indian e-commerce marketplace with many major players joining the bandwagon to target consumers in different segments. Clovia also has focussed on this growing segment and the recent announcement appears in line with the omnichannel strategy of e-commerce companies. To make online lingerie shopping a pleasurable experience, Clovia has well sorted products across all major categories. Women can shop as per style, fabric, or offers to get the best lingerie solutions. Clovia offers combo packs, discount deals, and coupons that can be redeemed to make lingerie shopping real affordable. Check the latest Clovia Coupons on FreeKaaMaal to avail amazing discounts. The deal hunting site, lists offers and coupons from more than 600 online shopping sites helping people save on almost everything. Keep visiting FreeKaaMaal to find the latest steal deals from the Clovia Sale and get lingerie, shapewear, activewear, and nightwear for women at best prices.

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