Ahnesti® (pronounced "honesty"): Revolutionary Hair Care Line Inspired By Three-time Cancer Hero

MINNEAPOLIS - March 9, 2017 - PRLog -- Ask AHNESTI founder Lorri Weisen to explain the inspiration for her amazing hair-care formula—one that guarantees salon-quality performance while using organic, toxin-free ingredients—and she'll tell you it was, honestly, cancer.

A former salon owner, Weisen was inspired to create this organic, natural and toxin-free hair care line with the power to perform as a salon-professional brand after her husband was diagnosed with cancer not once, not twice, but three times. It was during her husband's second battle that Weisen learned the truth about chemicals in cosmetics that caused her to change her lifestyle and help others do the same.

"As a salon owner at the time, I felt I had the opportunity—and obligation—to do something. Eating organic, and even finding natural skin care solutions, was simple, but finding a natural, toxin-free hair care line that actually made my hair [and my husband's—once it grew back after chemo] look and feel great was incredibly frustrating. It simply didn't exist—anywhere." Many salon brands claimed to be 'green' but weren't, and many natural brands promised to perform, yet didn't.

Weisen's mission was to formulate a professional, salon-quality brand that protected color, increased shine, detangled the hair, and LATHERED—yet equally important—had to be free from sulphates, parabens, carcinogens, and hundreds of other toxins widely used in the industry. And she nailed it. A  light gender-neutral and soothing scent—derived from healthy essential oils instead of toxic fragrance—and a rich, creamy lather made from coconut sugar are just a few of the many healthy ingredients of AHNESTI Haircare.

Weisen soon discovered she wasn't the only one demanding products that were clean, natural and that actually performed. Her quest to create a brand that clearly demonstrates that health and beauty are not mutually exclusive—in fact are even synonymous—has not gone unnoticed.

What customers are saying about AHNESTI: "This stuff really works! It's so important for me to live a natural lifestyle, and so I use natural, eco-friendly hair care on a daily basis. But [in the past] when I had an important meeting (or a hot date!), I would switch to a salon-professional brand because the natural products just didn't do the job. Until now!" – Wendy S., Calif.

AHNESTI Hair Care embodies the green beauty movement, offering conscious-beauty consumers a refreshing, more-thoughtful alternative to toxic hair care brands, hence making women's' beauty rituals a bit more sacred and a bit more … honest.

Check out the full lineup of clean, natural hair care products at ahnesti.com. AHNESTI never felt so clean.