eCode.me Announces Wine CRM Platform for Wine Clubs and Tasting Rooms
New Vinotype™ Business Platform Helps Wineries to Connect, Convert, and Retain Wine Customers.
By: eCode.me LLC
So, how do wine businesses make their products stand out, and keep their customers and wine club members longer? The answer is all about connecting at a new, more personal level. What researchers like Master of Wine, Tim Hanni, are finding is that this "connection"
For nearly 30 years Hanni has worked with research colleagues, wine consumers, and the industry to better understand personal preferences and why people like the wines they like. He has authored two books on the subject of consumer wine preferences and now offers a software as a service (SaaS) platform called myVinotype™ (www.myvinotype.com) that helps wine businesses sell more wine by learning more about, and paying attention to, their customers' personal preferences.
With his tools, wine lovers are invited to take a quick, free sensory and preference assessment, based mostly on things outside of wine that they "love, hate or want". Then the platform utilizes a proprietary algorithm to analyze their "sensory sensitivities"
This is great for consumers and really helps empower people who sometimes feel overwhelmed with the options and misinformation tormenting their wine enjoyment experience.
And for wine marketers it's a dream come true as they now have a profile and very intimate understanding of the attitudes, preferences, and values of their customer. This leads to a new conversation around wine, customized wine selections, targeted marketing campaigns, useful analytics, and a personal connection with their customer like never before.
To be more specific, the Vinotype™ platform assesses consumer preferences (in web, social and mobile channels), shares this information with the wine business, enables them to analyze data, export targeted lists based on specific filters, and also includes fun, informative videos, tips, newsletters, and direct connection to a Master of Wine. This is all made available to the wine business on an affordable, annual subscription basis.
As this is all new material and a truly unique technology to the wine industry, Hanni offers a free webinar to discuss his research, sales tips, Vinotype™ methodology, and details of this platform online every day (visit http://myVinotype.com/
The platform has been in beta and accessible to a few select clients for two years while they added functionality, tested concepts and ironed out kinks. Now it is available to anyone with an internet connection and a desire to connect with customers on a whole new level.
For more information visit http://myVinotype.com/
myVinotype™ is a free consumer resource and wine business platform. It is the first offering from parent company, eCode.me™ who's mission is to create a personalization platform across many industries that helps consumers find personalized products and relevant reviews, and businesses to better understand and connect with their customers.
Tim Hanni MW