- March 9, 2017
-- Flor de Caña, Nicaragua's super premium rum and the country's number one exported brand, announced the launch of a new interactive website (www.tourflordecana.com)
to promote its distillery tour in Nicaragua. The website, available in English and Spanish, allows visitors to easily book a reservation for the tour and offers information on the origin of Flor de Caña, its artisanal production process, the brand's portfolio and the different types of tours available.
The website's most attractive feature is a virtual experience of the tour using Google Street View technology, allowing users to view panoramic, 360-degree images from any type of device, including virtual reality goggles.
The Flor de Caña Tour, the first of its kind in Central America, opened in October 2012 and gained international notoriety for having the world's largest rum barrel, a two-story building inside of which is the Flor de Caña museum, holding a collection of artifacts dating back to the 1890's. The tour consists of six stations and lasts approximately one and a half hours, taking visitors through more than 125 years and 5 generations of rum making tradition. After the Flor de Caña Tour, most visitors take the time to go volcano-boarding, a truly exciting adventure that can only be done in Nicaragua.
"Through the new website, we are looking to make the tour much more accessible to international tourists coming to Nicaragua and who want to learn more about our renowned rum brand. The tour has earned a Certificate of Excellence by TripAdvisor and has received approximately 100,000 visitors since opening, becoming one of Nicaragua's most attractive tourist destinations,"
Eduardo Pellas, CEO of Flor de Caña and 5th generation family member.www.tourflordecana.com