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Follow on Google News | Seasonal chocolates remained a top shot for Japanese chocolate market over the last five years:BonafWith the gift-giving traditions surrounding chocolate confectionery so deeply ingrained, manufacturers have found it easy to market their high-end luxurious chocolate products to Japanese consumers.
By: Bonafide Research The confectionery market of Japan can be majorly divided into three sectors viz. sugar confectionery, chocolate confectionery, gum and others. Chocolate is the most popular confectionery sector in Japan, followed closely by sugar confectionery whereas gum remains a small market. Japan consumes the most chocolate in Asia-Pacific region and has a per capita consumption of above 2 kg per person per annum. Following the awareness of cocoa's potential health benefits, Japanese consumers have become increasingly interested in high-quality chocolate products which generally carry a higher price tag. High disposable income of consumers, their love for quality products and deeply embedded gifting culture is driving the demand for premium confectionery products in Japan. According to recently published report of Bonafide Research, "Japan Chocolate Market Outlook 2022", the chocolate market is divided into categories like boxed assortment, seasonal chocolate, tablet, bagged self-lines/soft- Japanese women traditionally purchases chocolate gifts for men on Valentine's Day. As a counterpart, 'White Day' (March 14th) was created in the country as an occasion when men are encouraged to buy white chocolate for women. Valentine chocolate gifting in Japan even comes with its own custom rules and several categories for women to choose from. Apart from the more luxurious honmei (true love) chocolate, the cheaper giri (obligation) In the weeks leading up to Valentine's Day, all the supermarkets, hypermarkets and department stores nationwide set up seasonal chocolate sections that are flooded with women in search of the perfect sweet gift. Due to such phenomenon of seasonal chocolates in the country, domestic manufacturers and exporters both are interested in this category. Domestic players are facing fierce competition as an increasing number of well-known chocolate companies from Europe and around the world are vying for share in this lucrative market. The European brands already dominate the honmei category. They even have a range of White Day options as return gifts, which is expected to be reciprocated at a higher value. Major companies operating in the chocolate market of Japan are Meiji Holdings Co., Ltd., Lotte Confectionery Co., Ltd., Morinaga & Co., Ltd., Nestle Japan Co., Ltd. and Ezaki Glico Co., Ltd. Visit http://bonafideresearch.com/ Contact Bonafide Research & Marketing Pvt. Ltd. Steven Thomas – Sales & Marketing Manager ***@bonafideresearch.com End
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