This is why you should use a retargeting software to boost your conversions!

LOS ANGELES - Aug. 22, 2018 - PRLog -- You've surely experienced the situation where a person visits your website and then chooses to leave, clicking the exit button, instead of becoming a customer or at least a subscriber. It's everyone's least favourite scenario, but this is the reality. Studies have shown that an average of just 2 percent of a site's visitors actually convert from their first visit, but what are your options in this situation? Do you leave it all to chance, hoping that your next visitor might convert, or do you actually act on it, doing something that can increase the chances of visitors becoming customers?

The ideal solution for this reoccurring issue is to consider using a retargeting software. This can help you serve personalized ads to visitors familiar with your brand, which are already interested in your products. The main objective of a retargeting software is to entice users to return and make a purchase. Just by embedding a small piece of code on your site, a retargeting software can help you:

- Build brand awareness in the online marketplace by increasing your site's visibility;
- Remind your prospects about a product they expressed interest in and persuade them to return and buy it;
- Focus your marketing budget on prospects that are most likely to convert.

A retargeting software helps you improve the overall marketing performance of your business

Most online entrepreneurs and eCommerce business owners and managers know that marketing is extremely important to success. However, this doesn't mean that you should be spending your budget on acquiring new leads at all costs, unwisely directing all the money on a single purpose. A retargeting software is a cost-effective tool that makes sure you only pay for the ads served to prospects that have already visited your website. In this situation, you will not simply display ads and hope that one or more of them will be somewhat successful.

The engagement level provided by a retargeting software is usually higher than the engagement results yielded by any other type of advertising tool. Using a retargeting software, you obtain one of the best click-through-rates, conversion rates and sales revenue.

A retargeting software provides a second chance at converting your prospects

Most online businesses receive the largest share of their traffic through paid or organic one-time visitors. A retargeting software is designed to engage unconverted first-time visitors and place them back into the sales funnel, guiding them through the buying process.

A retargeting software boosts your profits via cross-sell and upsell

A retargeting software gives you the possibility of taking the retargeting campaigns even further by embedding a pixel on a conversion or thank you page that allows you to build an audience of high-value visitors. If these prospects have been converted in the past and you can present them a compelling offer that corresponds to their needs and interests, chances are they will buy from you once again, action that will surely boost your customer retention rate and profits.

Nevertheless, you'll need to be careful For more information, visit on how you engage prospects in order for them to not view your messages as an annoyance or distraction. For this specific reason, a retargeting software can offer multiple ways to personalize a message you want to send to your customers in order to improve your overall success and profits.

For more information, visit https://retargeting.biz/