Cards Beat Packages and Magazines in Mailbox War

SEATTLE - Feb. 3, 2017 - PRLog -- The US Postal Services says Americans are receiving less mail with each passing year, and most prefer it that way. However, there's one mail item that continues to delight recipients, across all age spectrums: cards.

In 2015, Gallup reported 93% of Americans having a positive or very positive reaction to seeing a personal card in the mail. Cards easily beat packages, magazines, catalogs, and of course, bills.

Although personal cards have always been popular, the decline in postal mail adds to their luster. "In a world of electronic communication and vapid, info overload (e.g., Facebook updates), paper and ink are outliers. They demand attention. You can be sure anyone on the receiving end of a handwritten card remembers who sent it," says Mike Devaney, owner of Write My Cards.net.

Gallup even hypothesizes whether the "fresh" method of communicating through postal mail is due for a renaissance.

"Certainly, as email, social media, and other electronic channels get busier, the harder it is to break through. The best message is wasted if it doesn't get read," says become more crowded," says Mr. Devaney.

Mike Devaney is the owner of Write My Card, a service that sends personalized, handwritten cards anywhere in the U.S. via postal mail (http://www.writemycard.net/).