New Swim Brand Offering Extensive Sizing Launches Online Shop

WESTON, Fla. - Jan. 17, 2017 - PRLog -- Sea & Sand Beachwear , a proprietary brand under South Florida-based swimwear company Coastal Sunwear Mfg., is launching its retail site today - just in time for Spring. With an ever-changing market that seeks convenience, and consumers looking to embrace body confidence- Sea & Sand offers women's swimwear in a variety of sizes to align with various customer needs – all the while keeping the frequent traveler in mind. Its trendy line not only offers extensive sizing, but also intends to regularly refresh its collections throughout the year. Sea & Sand's sizing ranges from a Women's Swimwear Size 8 to Swimwear Size 24.

"We're in the business of changing the way a product is seen as being seasonally offered, by making more sizes, in new styles, available at any time," says Coastal Sunwear President, Michael Williams. "We understand that there's a gap in the market for traditionally seasonal products that are actually on-demand all year; but aren't available to the consumer in-store, depending on the region. We aim to change that."

As native New Yorkers, Williams and his family-run business take into consideration customers in other parts of the U.S. that may be vacationing to tropical destinations throughout the year. Marketing Manager for Coastal Sunwear Mfg., Nicole Williams, says, "Around this time of year, major retail brands with a broader product [category] offering will seasonally insert themselves into the swimwear segment, and offer a collection with standard sizing. Come September/October – not only were you not able to find your size, but the collection is no longer available. They've moved on to Fall/Winter apparel and accessories. With Sea & Sand, we're making it convenient to find stylish swimwear all year – and effortlessly delivered to your door before you hop on that plane to your next trip." To easily accommodate its customer base, Sea & Sand offers free and quick shipping on all ground orders.

"We recognize that it's hard to find that reputable, specialty swimwear when it's out of season," says Williams. "Not being able to find your size or style before a trip is super inconvenient – it's one of the most sensitive articles of clothing. You want to be comfortable and you want to look great. With the engineering that we put into Sea & Sand's swimsuits, you achieve both."

To touch on the production process, Sea & Sand promotes quality construction and keeping all body shapes in mind when in the design phase. The women's swimwear line is assembled with durable linings and supportive molded cups to provide coverage and smoothing control in its suits. Coastal Sunwear also carries out a rigorous quality assurance process for all of its apparel brands, where products undergo multiple rounds of testing before they're made available to the public.

As for the future of the Sea & Sand Beachwear? Nicole states, "In addition to quality engineering and extensive sizing being our competitive edge, we see a need to be met in the market for the frequent traveler. Our brand ultimately intends to embody that lifestyle of our customer, and you'll see that in our marketing in the months to come. We aim for Sea & Sand to be the brand that becomes a staple for off-season needs." Sea & Sand Beachwear opens its online doors today and is currently running a special promotion for new email subscribers. Visit http://www.seaandsandbeachwear.com for a look at its capsule Spring 2017 Preview collection.