After Implementing an SEO Fix, How to Determine Your ROI

In the past when it came to marketing, people would throw money at various campaigns, cross their fingers, and hope it worked. That was it. Nowadays, marketers are under some serious pressure.
By: Elite Chiropractic Marketing
 
CHICAGO - Dec. 21, 2016 - PRLog -- In the past when it came to marketing, people would throw money at various campaigns, cross their fingers, and hope it worked.  That was it.  Nowadays, marketers are under some serious pressure.  They must be able to produce results with their marketing campaigns, and also be able to determine which channels were more effective than others.

If one channel is performing far lower than another, then it would be counterintuitive to continue allocating a part of the marketing budget to it. This article will give you a good idea on how ROI is calculated, the importance of traffic prediction, and how these two things can help you predict your ROI after implementing an SEO fix.

ROI, or Return On Investment, is a way to determine how much was gained versus how much effort was put forth. By using this metric, you will be able to see which marketing campaigns have performed the best, and which ones didn't work out so well. If a marketer spends X amount of money on a campaign, they want to be able to determine how much they are going to get in return.

ROI= (Increase From Campaign - Cost of the Campaign) / Cost of Campaign

Example: ($72,000-$5,000) / $5,000 = $13.40. For every one dollar spent, the client has earned $13.40.

There is also a way to calculate ROI for websites that do not sell online. There are a few more steps involved, but it can be done.

https://www.youtube.com/watch?v=eoAR8ZyAyoc



Traffic prediction can be done by assessing historical growth.  Traffic prediction will give you a good idea of how much traffic your website will see in the upcoming months (as long as the same level of growth continues).

SEO Marketers can take the above information and apply it to SEO fixes.  When you have a prediction on where you think you will see a growth (say organic traffic), you can apply a xml sitemap to a site increased organic where you will expect to see that uplift in traffic. You can create graphs to get a visual on your website traffic before and after implementing the SEO fix.  It will give you a clear idea on how much extra traffic you will see, as well as how important it is to quickly implement SEO fixes to receive the maximum benefit.

It is important with all of this to remember that these are only predictions, not necessarily completely accurate.  However, the more you practice predicting traffic the better you will become and your overall success rate will rise.

https://www.blogher.com/why-and-how-does-content-go-viral

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Source:Elite Chiropractic Marketing
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Tags:Roi, Return On Investment
Industry:Business
Location:Chicago - Illinois - United States
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