Follow on Google News News By Tag Industry News News By Place Country(s) Industry News
Follow on Google News | New Business Book Summary Available for Changing Your Company from the Inside OutBy: EBSCO Employees at any level of an organization can make a positive social impact by adapting the principles of social movement activism to the corporate setting. Four critical question areas must be addressed to ignite and maintain the momentum of a social movement: 1. When: understanding opportunity structures. Determining the right time to pitch initiatives requires careful consideration of the organization's strategy, structure, and culture, as well as the political elements at play and other discrete signals of opportunity. 2. Why: making the case. Understanding the cultural nuances and competing strategic objectives within an organization helps social innovators determine how to best present their messages to their audiences. Effective messaging helps audience members understand the benefits of initiatives and attracts allies to support them. 3. Who: understanding social networks. Gathering and analyzing social network data provides a strong understanding of the terrain that the interconnected relationships between people and organizations create. Understanding social networks is crucial to leading a movement because it provides information that can bolster recruitment, alerts the innovator to changes and opportunities, demonstrates legitimacy, and effectively targets energy. 4. How: understanding platforms for mobilizing. Mobilizing structures are online and offline organizational methods used to recruit and collaborate with supporters and collect and share information that will support the innovation. The availability of diverse information and communication technologies has made the process of mobilizing groups faster and easier than ever before. To learn more, please visit www.bizsum.com End
Account Email Address Account Phone Number Disclaimer Report Abuse
|
|