New Business Book Summary Available for Changing Your Company from the Inside Out

By: EBSCO
 
IPSWICH, Mass. - Dec. 16, 2016 - PRLog -- In the Harvard Business Review Press title Changing Your Company from the Inside Out, Gerald F. Davis and Christopher J. White demonstrate how to create positive social change within an organization. By studying the best practices of successful social movements and intrapreneurs in a variety of contexts, the authors developed a guide for initiating and maintaining the momentum of social innovation. This guide addresses four key questions: when is the right time for a change, why is this change compelling, who will make this innovation possible, and how can supporters be mobilized. The answers to these questions will prepare social intrapreneurs at any level of an organization to effectively make positive changes in the world.

Employees at any level of an organization can make a positive social impact by adapting the principles of social movement activism to the corporate setting. Four critical question areas must be addressed to ignite and maintain the momentum of a social movement:

1. When: understanding opportunity structures. Determining the right time to pitch initiatives requires careful consideration of the organization's strategy, structure, and culture, as well as the political elements at play and other discrete signals of opportunity.

2. Why: making the case. Understanding the cultural nuances and competing strategic objectives within an organization helps social innovators determine how to best present their messages to their audiences. Effective messaging helps audience members understand the benefits of initiatives and attracts allies to support them.

3. Who: understanding social networks. Gathering and analyzing social network data provides a strong understanding of the terrain that the interconnected relationships between people and organizations create. Understanding social networks is crucial to leading a movement because it provides information that can bolster recruitment, alerts the innovator to changes and opportunities, demonstrates legitimacy, and effectively targets energy.

4. How: understanding platforms for mobilizing. Mobilizing structures are online and offline organizational methods used to recruit and collaborate with supporters and collect and share information that will support the innovation. The availability of diverse information and communication technologies has made the process of mobilizing groups faster and easier than ever before.

To learn more, please visit www.bizsum.com
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Source:EBSCO
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Tags:Innovation, Social Change, Social Movements
Industry:Business
Location:Ipswich - Massachusetts - United States
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