Nightlife & Spotify Make Music Together

By: Nightlife Music and Spotify
 
BRISBANE, Australia - Dec. 14, 2016 - PRLog -- Music technology leader Nightlife Music has joined forces with global streaming giant Spotify to create crowdDJ®, a world first technology that allows Spotify users to choose and save the music they listen to in entertainment, fitness, and retail venues across Australia.

After a successful trial in over 600 venues crowdDJ®, the app is now officially available Australia-wide, and is set to revolutionise the way music is played and consumed in public; from bars to bowling alleys, family restaurants to fitness clubs.

crowdDJ® is the brainchild of Brisbane-based Nightlife Music, Australia's biggest background music specialist with a listening audience of more than 2 million a week.

Spotify has an open platform API which encourages innovators, such as Nightlife Music, to think outside the square to bring ground-breaking ideas to life. Nightlife Music invested close to $10 million developing a Spotify-friendly platform to support a number of new music products the company intends to roll out over the next few years.

Managing Director of Nightlife Music Mark Brownlee said "This technology is the most significant innovation for commercial music in decades."

"Once upon a time you would walk into a pub and put money in a jukebox. Now you simply open our app and choose one of your Spotify songs to play in the venue. Consumers have so much choice through Spotify, but playing music in public venues is much harder and that's where Nightlife comes in."

Partnering with Nightlife will give Spotify access to ears in thousands of venues nationwide while ensuring any music played is commercially licensed.

Head of Business Development Asia-Pacific for Spotify, Michael Richardson said the Nightlife partnership would hit the right note with music fans.

"crowdDJ®offers the most personalised public listening experience possible. Not only are fans able to choose music from their existing Spotify favourites to play in-venue, but they'll also be able to save any venue playlist they've loved so they can listen to it later on Spotify," Mr Richardson said.

Bars, shopping centres, casinos, retailers and amusement centres are all keen to plug into the new crowdDJ® platform but the first sector to really muscle in has been fitness.

Anytime Fitness CEO, Arthur McColl said music was important when it came to keeping his business in shape.

"Exercise and music naturally go together.  Our clients love to work out to great music," Mr McColl said.

"Being able to choose their own music and have it play in our clubs to complement their workout is fantastic."

Mr Brownlee said the response from the fitness world for Nightlife/Spotify products had been overwhelming.

"Nightlife has grown from being in a handful of clubs in the Anytime network to approaching 250 in the space of around 12 months which is phenomenal for an optional service sold separately to every franchisee.

"Gym members around Australia have spoken, with more than 600,000 tracks chosen every month on crowdDJ® through various fitness clubs and venues."

crowdDJ® is the first official release in a long line up of innovations that Nightlife and Spotify expect to rollout throughout  2017.

Images are available at: https://www.dropbox.com/sh/87u022twdpu1mmi/AACbRUeT7i82iFf3D3q0sIMxa?dl=0

www.sequelpr.com

~ ENDS ~

About Nightlife

Nightlife Music, based in Brisbane Queensland, is Australia's biggest background music company providing licensed music into thousands of businesses and averaging more than 2 million listeners each week. Operating for nearly 30 years, Nightlife Music is privately owned, self-funded and the single largest employer in the Australian music industry. It is supplier of choice to 3,500 of Australia's top commercial venues including brands such as Merivale, Crown Casino, ALH and Anytime Fitness.

About Spotify

Spotify is an award-winning digital music service that gives you on-demand access to over 30 million tracks. Our dream is to make all the world's music available instantly to everyone, wherever and whenever you are. Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal.

Spotify is now available in 60 markets globally with more than 100 million active users*, and over 40 million paying subscribers**.

Since its launch in Sweden in 2008, Spotify has driven more than US$5bn to rights holders. Spotify is the biggest and most successful music streaming service of its kind globally. www.spotify.com

*As at June 2016

**As at September 2016

Media Contact
Karryn Wheelans
Sequel PR 0431151009 or +617 3251 8111
***@sequelpr.com
0431151009
End
Source:Nightlife Music and Spotify
Email:***@sequelpr.com
Tags:#crowdDJ, Spotify
Industry:Music
Location:Brisbane - Queensland - Australia
Subject:Partnerships
Account Phone Number Verified     Disclaimer     Report Abuse
Sequel PR News
Trending
Most Viewed
Daily News



Like PRLog?
9K2K1K
Click to Share