AveryHess, Realtors® Unveils New Real Estate Website and New Brand

Approaching its 25th anniversary, AveryHess unveils cutting edge web platform and exciting new brand direction, "Every Step of the Way"
By: AveryHess Realtors
 
NORTHERN VA, Va. - Dec. 8, 2016 - PRLog -- AveryHess, Realtors®, an independent real estate brokerage firm based in the Washington, DC Metro area, today launched its cutting edge real estate website and new brand strategy as it nears its 25 year anniversary.

The new site, located at www.averyhess.com, features an unprecedented approach to ensuring that home buyers, sellers, renters, and those looking for relocation and property management services have a platform that directly meets all of their needs.

Key features of the new site include:

-       Fit My Budget: Geared toward home buyers, Fit My Budget is a new service that finds homes for sale that match the total monthly budget home buyers are seeking to spend within +/- $100. This service is unlike any others offered today as it calculates the taxes and insurance rather than only the principal and interest to provide consumers with a more complete and accurate assessment of what a home will cost them.

-       The Hesstimate: This proprietary price estimator, developed to service home sellers looking to discover what their home is worth, is differentiated from others in the industry by providing users with a home sale value range rather than providing a definitive calculation. By providing a range, The Hesstimate ensures home sellers have the most accurate values possible so they can accurately plan ahead while selling their home.

-       Explore Neighborhoods: AveryHess invites its users to explore neighborhoods across DC, MD and VA using content written and curated by its in-house area specialists (AveryHess's own agents). With home purchasers relocating to the area from across the U.S. and across the world, AveryHess knows that providing specific and important location information is crucial to purchasers finding their perfect new home.

In speaking about developing a new brand and website as AveryHess approaches its 25th anniversary, Co-Founder and AveryHess President, Scott Avery noted that, "as we approach this amazing 25 year milestone, we want to ensure that our brand reflects who we are and what we stand for. Our company is pretty special in terms of providing personalized service by some of the most committed and knowledgeable agents in the real estate business, and that's what our new brand reflects – positively impacting lives through real estate - Every Step of the Way."

Avery commended the in-house marketing team for doing an outstanding job on creating the new website and brand. In addition, their partner, Blue Fusion Creative provided support with the brand rollout, video production for client testimonials, and PR strategy.

"We achieved our goal of ensuring that AveryHess' commitment to above and beyond, personalized service is reflected in both our brand and our website. With a fresh logo and a stronger sense of self, not to mention a cutting edge and intuitive website, AveryHess is excited for the next 25 years to come!"

ABOUT AVERYHESS

AveryHess, Realtors® is an independent real estate brokerage that operates in eight offices serving Metro DC, Maryland, and Virginia. They are a member of Leading Real Estate Companies of the World – a global real estate network consisting of the finest real estate brokerages whose superior knowledge of local and global markets provides its clients with uncompromised customer service. AveryHess has been devoted to providing consumers with the best technology, decision support and agents in their respective markets since 1992.

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Source:AveryHess Realtors
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Tags:Real Estate, Realtor
Industry:Real Estate
Location:Northern Va - Virginia - United States
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