Target Marketing Results In Higher Success Rates

AUSTIN, Texas - Dec. 7, 2016 - PRLog -- THE Career Builders says that many job seekers fail to realize that over 80% of opportunities are not found through traditional resources, such as internet job boards. Statistics show that online resumes produce only one inquiry for every 85 resumes a company receives. Less than half of those inquires result in an interview. Therefore, only one interview takes place for every 170 resumes, with the average company conducting 10 interviews before extending an offer. That means that one offer is extended for every 1,700 resumes submitted through online postings.

A more effective approach is to utilize "target marketing", by identifying transferable / marketable skill sets, qualifying desirable companies to work for, and utilizing networking techniques to ensure marketing collateral -- such as resumes and cover letters -- which end up in the hands of the actual decision makers. THE Career Builders says that in the first quarter of 2016, approximately 40% of client offers were created, utilizing the "target marketing" method from the Austin office.

THE Career Builders is a career management firm located in Austin, Texas. They assist professionals, and executives, in various industries across the country. They have 49 cooperative offices, in five countries, including: the U.S., Australia, Canada, Scotland and England.