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Secondary dot-com addresses can promote almost anything, anywhere, for anyone
There is nothing new about branding major ad campaigns with secondary dot-com addresses. Nike registered JustDoIt.com more than two decades ago, Raymond James created LifeWellPlanned.com in 2010 and the NFL and NBC have told us during the past 3 season that: TogetherWeMakeFootball.com.
Missionlines are as adaptable to local businesses as multinational conglomerates. In November of 2016 Chiltonic (chiltonic.com)
The number of devices connected to the internet is projected to triple before the end of this decade. As the Internet has grown websites have proliferated, and with them the domain names that identify their home pages. Annual registrations are at an all-time high, and dot-com addresses far exceed any other extension. (This is hardly surprising since the term long ago became synonymous with 'The Web'.)
Whereas a single dot-com address might have sufficed for 20th century marketing, today alternative domain names are becoming increasingly commonplace for advertisers both large and small. Thus many domain name registration and web hosting companies are flourishing -- and anticipating an even brighter future.