Millennials Value Personalized Gifts, Says Consumer Survey

BURR RIDGE, Ill. - Nov. 29, 2016 - PRLog -- As the holiday season begins, shoppers this year will belooking to give a one-of-a-kind gift in the form of personalized products. According to a consumer survey conducted by the magazine Gifts and Decorative Accessories, personalization is the most important attribute for Millennials searching for gifts. 72% of respondents between the ages of 18 and 35 said that they will buy personalized gifts in the next 12 months.

Unsurprisingly, Millennials also dominate the online shopping market and are expected to be the most important demographic this holiday season. Millennials are now the nation's largest age demographic and plan on spending more this year than last year. A survey conducted by Rubicon Project found that Millennials plan to spend an average of 33% more on holiday shopping in 2016.

The growing purchasing power of this younger generation has caught the attention of online businesses, such as, who seek to service consumer demand. Specializing in personalized gifts and home décor, GiftsForYouNow has boosted focus on meeting the needs of this new era of shopper. "We have done a lot to improve the on-site experience for our customers" says Pete Pesce, VP of Marketing. "From becoming more mobile-friendly to increasing site speed, we know what Millennial shoppers expect from an online retailer and aim to exceed these expectations".

Securing this crucial demographic is vital for any online company looking to grow, and it requires more than just technical capability. Companies must offer products that appeal to Millennials to attract this group to their business. Through research into product trends has kept their finger on the pulse of the consumer in order to offer products that the consumer wants. To remain relevant as the tide of consumer behavior turns, companies must continue to serve the new, young shoppers.


GiftsForYouNow is a family business based in the western Chicago suburbs, providing thoughtful personalized gifts for all occasions to terrific gift-givers year round. Opened in 1999, GiftsForYouNow is a mid-sized business with the goal of helping you add your personal touch to terrific personalized gifts for baby showers and weddings to pets and even memorial items. Personalized gifts and decorations can be purchased from GiftsForYouNow via the internet at, or by phone at 866.443.8748.

Colin Supple
Email:*** Email Verified
Tags:Personalized Gifts, Home Decor, Gifts
Location:Burr Ridge - Illinois - United States
Account Email Address Verified     Account Phone Number Verified     Disclaimer     Report Abuse

Like PRLog?
Click to Share