New Online Marketing Services Offered to Local & Small Businesses
Paper telephone & business directories are a thing of the past.
By: LSB Marketing
New online marketing services aimed at helping local & small businesses to increase their online search presence have been launched in West Waterford. The service, operated by Dungarvan based company LSB Marketing, offers local businesses a simple means to increase their online footprint.
Having an online presence is, in itself, no longer enough to attract visitors to a company's website. Local search engine results have become increasingly important to consumers and businesses alike. More than 80% of smartphone users carry out local shopping research on their phones.
Paper directories are a thing of the past.
People no longer pick up bulky paper directories & flick their way through to find a local plumber, dentist or other local business. Search engines have become the public's primary source of local information. This fact is recognised by the search engines, with Google typically featuring local businesses at the top of search results.
LSB Marketing founder Niall McCarthy, outlining the basis of the new online marketing services, states, "It is our goal to help local businesses to feature prominently in this local pack of search results, as well as in the organic search results that follows. And to do so without breaking the bank. Through creating optimised listings with Google, Apple & other online directories, businesses can gain a distinct online presence that helps them to stand out from their competitors."
Mr. McCarthy noted that developing a consistent search engine optimisation (SEO) strategy is a familiar concept to those working in the digital marketing sector. However, small business owners are still largely unaware of what SEO is, why it is important & how it can help their business.
"Local search provides excellent opportunities for small businesses to take a dominant lead in a given area," he added. "It is a great source of qualified leads within a specific region as it drives targeted consumers to call or visit your premises."
About LSB Marketing
LSB Marketing is an online marketing services provider of local search and affordable web solutions. Based in Dungarvan, Co. Waterford, they help local & small businesses to find new customers by increasing their online presence, as well as their organic and local search rankings.
Further information is available at http://www.lsbmarketing.ie/