Smartchoice.pk Launches a Free, Unbiased Comparison Platform for Personal Finance 


KARACHI, Pakistan - Nov. 23, 2016 - PRLog -- Smartchoice.pk is Pakistan's premier online personal finance comparison platform that aggregates services offered by insurance companies, banks and internet providers all under one roof. Using simple search tools specifically designed for each service, user can get access to information in a few seconds including specifications, cost breakdown. Consumers can self evaluate products, do side by side comparison and smartly decide at their own convenience using this free service.

Since the 3G/4G launch last year, Pakistan adds 1 million new users to high-speed internet every month which has created a massive demand for smartphones. This has opened a world of opportunities, consumers have quickly adapted the use of technology and internet to do e-commerce shopping, on-demand delivery services and much more. However there is a huge awareness gap that persists in various sectors such as insurance, broadband and financial products, this is primarily due to lack of information available online. Today when a prospective buyer enters the market, he is left without any proper means to compare multiple services to analyse which ones is the closest meeting his/her needs. The only option left is call up helplines of each company and manually asses the limited and vague information provided that sounds more like a sales pitch with glorified jargons. Hence there is a strong need of such a platform that could address this challenge for young professionals planning to get a credit card, finance their first car or looking for suitable internet. Smartchoice.pk realising this need built a FREE unbiased platform that aims to resolve these issues in a seamless manner.

"Walking into professional life, I got myself a car and had to get it insured along with getting a credit card. I didn't know which provider would offer best coverage while being pocket friendly. So I asked my friend who referred me to an agent of his choice & I got a policy without no input of my own. While applying for a credit card I couldn't find any clear information about financial variables associated with a credit card so I got one from the bank where I had my account, only to find that it doesn't support online purchases" says Sibtain Jiwani, CEO & Founding Member of Smartchoice.pk. This is where this idea struck me to build a platform that provides one stop service to compare and acquire such service.

Bottom line is that the consumer should have access to all the information in a transparent and unbiased manner. Any kind of T&Cs and hidden/additional costs should be clearly outlined. This enables the consumer to make household decisions that help save money in the long run. Smartchoice.pk is partnering up with insurance companies, broadband providers and financial institutions so any of these services can be acquired easily by anyone in Pakistan.

Smartchoice.pk launched a minimum viable product last year when it got incubated at Nest I/O, an incubator backed by Google and Samsung and also graduated from the first batch of Founder Institute a Silicon Valley program. They were also among the Top 50 startups in Startup Istanbul competition held last month which received over 24,000 applications

Visit http://www.smartchoice.pk to compare and save today.