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Merrild Lavazza has taken control of product information once and for all with a PIM solution
Today, the coffee company Merrild Lavazza has only about 130 products in its range. However, the amount of product information is extremely extensive. Merrild Lavazza has now taken control of all product information with the Perfion PIM system.
Before implementing a PIM system for Product Information Management, Merrild Lavazza stored product information in brochures, PowerPoint presentations, PDF files and in the ERP system. The many data sources made it hard to find the latest updates. Many employees spent time gathering product information, but nobody had the full picture.
Centralized product data management makes us future-proof
When Merrild Lavazza was planning a new website based on the Dynamicweb platform, it was decided to take control of product information once and for all.
Trade Marketing Manager, Henriette Linderoth, explains:
"We chose Perfion because it is the most flexible PIM system and also the easiest to work in. We are constantly expanding with new products and with Perfion we are future-proof because the system allows us to accomplish all the things that we want to do. Perfion saves us time and ensures a much better data quality."
The complete integration between Perfion PIM, Dynamicweb and the ERP system (Microsoft XAL) ensures that product data is now maintained in only one place: Perfion.
When new products are to be created in Perfion, all the necessary fields are already defined in advance. This means that Merrild Lavazza now has a complete overview of the product data to be obtained before a product is completely ready for presentation on the website. The employees can complete missing data along the way, so Perfion also serves as a "working document".
Also product information on discontinued products lies stored in Perfion. These products can be displayed on the website again in an instant if a supplier has a surplus stock. Seasonal goods such as iced coffee and iced tea can also be shown on the website and removed again immediately when the season is over. All product information is gathered in Perfion and nothing disappears, but can be accessed at any time.
The Perfion PIM solution supports all future projects
At present, Perfion delivers all data to the food service section of Merrild Lavazza's website. In the future, a sales handbook, product brochures, price lists and an online shop based on the Dynamicweb platform will pull product information directly from Perfion too.
One of the first new projects is to give Sales the ability to retrieve product data for offers directly from Perfion PIM via a fixed template. With this template, the sales representatives can gather all necessary data instantaneously and reduce the time wasted on administration. The time saved can be spent with the customers instead.
Also Merrild Lavazza's future shift to a new ERP system based on SAP will proceed smoothly since Perfion.com also works 100% together with SAP.
More About Merrild Lavazza
Merrild Lavazza Danmark ApS is the coffee company with the two strongest coffee brands in Denmark: Merrild and Lavazza. With Merrild, the company takes the Danishness as its starting point, while Lavazza adds the culinary boost from espresso stronghold Italy.
Merrild Lavazza's product range includes coffee, cocoa, tea, milk powder, sweets, POS materials and a wide variety of professional coffee machines for offices, canteens, hotels, cafes and restaurants.
Jan Nørret, CEO