Lucktastic Releases Black Friday & Cyber Monday Data Revealing That Consumers Hoard In-App Tokens

NEW YORK - Nov. 21, 2016 - PRLog -- Lucktastic, a pure play, free app and entertainment destination that is reimagining winning experiences, rewards, and discovery, has revealed some unique data about how their 10 million users are hoarding in-app tokens to save up for holiday gift cards. According to the data, the team from Lucktastic reports that token redemption for big box stores and popular retailers increases exponentially during the holiday season. This data points to a trend in how consumers are using the Lucktastic app to collect tokens and use them as currency as the holidays near. The data for 2015 revealed a 34% increase in redemption volume during Black Friday and 5% more on Cyber Monday. Similar numbers are expected as Black Friday and Cyber Monday 2016 quickly approach.

"We monitor the way our users are coming to the app, many on a daily basis, playing to win prizes and earn tokens and hoarding those tokens as they would cash in a savings account," said Alex Betancur, Co-Founder, Jump Ramp. "Year after year we see our redemptions not only rise, but also shift in the holiday season from restaurants and other rewards to retail gift cards. This points to an interesting trend in the app space that playing Lucktastic scratch cards is not only for fun, it is also a way to actively save to help soften the cash flow blow when the holidays arrive."

Beyond Black Friday and Cyber Monday, the data also points to a major uptick in redemptions during the holiday season. In 2015, Lucktastic saw a 72% increase in redemptions from October to November and another 18% increase from November into December. So far this year Lucktastic players redeemed thousands of gift cards a month from over 30 major brands including Amazon, Kohl's, Sears, Burger King, Toys R Us, & Fandango.

Lucktastic approaches winning with a unique philosophy — Instant Win can quickly become Instant Lose. Instead of disappointing players when they scratch the cards on the app with no win, players always earn tokens that can later be traded in for prizes. In January the company will give away the first ever $1MM prize via a free mobile app and broadcast the delivery to the winner on Facebook Live.

About Lucktastic (https://play.google.com/store/apps/details?id=com.lucktastic.scratch&hl=en):

Considered one of New York City's fastest growing mobile-first companies, Lucktastic is the leader in delivering innovative promotions, rewards and instant winning experiences. The company connects consumers with top partners in mobile gaming, commerce, branding and product discovery. The pure play, free to play Lucktastic app launched on Android in 2014 and has quickly built an engaged and loyal customer base attracting nearly 10 million installs in the US on Android and iOS. With a dominant social footprint that includes nearly 2 million Facebook fans, the Lucktastic brand reaches 12 million weekly unique American consumers. For more information visit http://www.jumprampgames.com/.