POINT 3 Basketball Partners with Positive Coaching Alliance

Atlanta-based basketball brand selects first partner under its "We Care About Basketball" initiative

Atlanta-based basketball brand selects first partner cause under its "We Care About Basketball" initiative

ATLANTA, GA (November 15, 2016) -- POINT 3 Basketball announced it has entered a partnership with Positive Coaching Alliance (PCA) whereby the organizations will work together to instill positive values into the culture of youth basketball. The joint effort is based around shared interest in prioritizing work ethic, sportsmanship and teamwork in sports. As part of the agreement, which fosters POINT 3's mission of "We Care About Basketball", POINT 3 will donate a percentage of all shipping and handling fees to PCA.

"It is an honor for us to partner with Positive Coaching Alliance," said Michael Luscher, Founder & CEO of POINT 3 Basketball. "Their ideals and mission are a great fit for how we see the game, and how we believe youth sports should be approached in general. We look forward to helping spread PCA's message to youth basketball coaches, players and parents around the country."

In addition to financial support, POINT 3 will feature PCA content and spokespeople across all POINT 3 social media and marketing channels.  As an official partner of PCA, POINT 3 will be featured in relevant content within PCA's websites at PositiveCoach.org and PCADevZone.org, a collection of nearly 1,500 free multimedia resources for youth and high school sports coaches, parents, student-athletes, administrators and officials.

"POINT 3 Basketball and its 'We Care About Basketball' initiative aligns with the principles of Positive Coaching Alliance," said PCA National Business Development Director Jason Sacks. "The player-centric orientation of POINT 3's products and messaging reinforces PCA's focus on doing what is right for youth in sports."

For more information, please visit http://www.point3basketball.com/pca and http://www.positivecoach.org


POINT 3 Basketball (www.POINT3Basketball.com) is the fastest-growing basketball apparel brand in the industry. Dedicated to helping ballplayers own the court in critical moments, POINT 3's innovative gear features its patented DRYV® Moisture Control technology, which has helped eliminate thousands of turnovers and missed jumpers since 2010. POINT 3 is the official outfitter of the Atlanta Hawks, Brooklyn Nets and New York Knicks Jr. NBA programs in addition to the thousands of youth basketball teams and individuals wearing POINT 3 gear worldwide. Learn more about POINT 3's commitment to the game and community outreach programs at www.POINT3Basketball.com/WeCare.


Positive Coaching Alliance (PCA) develops BETTER ATHLETES, BETTER PEOPLE through resources for youth and high school sports coaches, parents, administrators and student-athletes. In addition to 1,000+ free audio-video and printable tips and tools atwww.PCADevZone.org (http://click.positivecoach.net/?qs=9cd9e94a9fbe660b796c86d1e4078fc1856eab07ab10d832a3c58ca23896b501), PCA has partnered with roughly 3,500 schools and youth sports organizations nationwide to deliver live group workshops, online courses and books by PCA Founder Jim Thompson that help those involved in youth and high school sports create a positive, character-building youth sports culture.

POINT 3 Contact:

Mikko Simon
VP, Marketing
Tel: 855-764-6803, ex. 112

PCA Contact:

David Jacobson
Senior Marketing Communications and Content Manager
Tel: 650-210-0808

Mikko Simon
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Tags:Positive Coaching Alliance, Basketball, Social Responsibility
Location:Atlanta - Georgia - United States
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