Poshpride Arrives in New York City

NEW YORK - Nov. 18, 2016 - PRLog -- Poshpride is the newest edition to Brink 212 Showroom. Brink 212 will begin housing the luxurious label's "Evening Edit" collection beginning this month with additional collections to follow.

Prema Khetrapal, Designer of the Poshpride label says, "We are very excited to partner with Brink 212 Showroom and to launch our label in the US market."

The Evening Edit Collection is an exploration of three dimensional textures and surfaces using faux leather, organza, metal and plastic. The idea was to explore commonly seen mundane visuals like florals, trellises, burnt edges and corrosion in a slightly unconventional manner. All the textures have been formed with meticulous workmanship. Hundreds of leaves and petals have been cut individually to form three dimensional bouquets and vines. Sequins and stones have been stitched individually by hand at varying heights to add depth to the surface. All the pieces are impeccably tailored and understated yet high on shine. Most of the collection is in neutral colors to balance out the champagne, bronze and gold embellishment.

"We are thrilled with the addition of Poshpride to the showroom.  The designs are truly stunning and unique and of exceptional quality.  We know that American women will fall in love with the label as we have", states Showroom Director, Tammy Domenick.

Select pieces from Poshpride can be seen and purchased by consumers at Brink 212's New Year Pop Up retail location from December 26^, 2016 through December 30^, 2016 at 160 Orchard Street in Manhattan.  The New Year Pop Up location will be open from 11 am to 9 pm daily.

For more information or to schedule a showroom appointment please contact info@brink212.com or visit www.brink212.com.

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About Posh Pride

Poshpride is a venture in textural exploration with a focus on unique surfaces, structural shapes and impeccable tailoring.

Every piece is lovingly and deliberately created using hand finished intricate, signature embroidery. Employing local and skilled artisans ensures the highest degree of craftsmanship, quality, devotion and care to every unique piece.

Founded by Prerna Khetrapal in January 2016, PoshPride blends the dramatic with the ordinary to create ensembles that are not only glamorous, but also wearable and a valuable addition to the wardrobe.

About Prerna Khetrapal

A stylist turned designer, Prerna's mantra is simple. She designs clothes that she would wear herself. After successfully transforming everyday wear into unique, statement pieces she launched her own label, Poshpride. Her inspiration comes from art, culture, landscapes and most of all contemporary Indian women. Prerna's bohemian urban style is reflected through each new collection; the fusion between the sea, nature and the city is a constant theme within her work and inspirations.

About Brink 212 Showroom

BRINK 212 Showroom is a New York based fashion and marketing company specializing in strategic distribution placement, brand development, merchandising, and market data research - offering expertise in account management and marketing solutions in PR, brand development, and retail coordination specially formulated to attain results for emerging and established brands alike.

With trunk shows, sample sales, private consumer shopping events and more, we offer our brands every opportunity to reach their target market. Our NYC showroom is a hub for innovative fashion.